How do you compete against the behemoth that is World of Warcraft? The simple answer: be better than WoW. Do what it does, but do it cleaner, faster, and more enjoyably. This is the simplest answer perhaps, but by far the hardest path.
There are, of course, other options: acquiring a license helps - look at Age of Conan or Lord of the Rings Online - as does having an established name attached to the project, Richard Garriot's Tabula Rasa for example. But what if none of these avenues are open? How then can a fledgling game have any hope of survival? Then the developers have to choose that hardest answer and take a risk: they have to do something different. And different is exactly what Warrior Epic is trying. It may be dressed in the same capital F Fantasy clothes as its older, larger brethren, but underneath lies a dissimilar kind of beast altogether; underneath lies something new.