This November, Epic Games will release Gears of War 2 exclusively on Xbox 360, sequel to the 4.5 million selling super hit original. Even amidst a slew of potentially triple A exclusives released on 360 over the notoriously busy winter period, including such heavyweights as Fable 2 and Halo Wars, it will be down to Gears of War 2 to spearhead Microsoft's charge for Christmas sales success.
If anything, this is testament to just how important a franchise Gears of War has become to Microsoft - surely the console's second biggest name, falling only slightly short of the mighty Halo.