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Fashion hits the virtual world of video games

NEXT month, shoppers will be able to walk into H&M and buy a nautical-inspired minidress designed by 21-year-old Beau Fornillos, who created the sporty frock using a computer video game.

Fornillos isn't a professional fashion designer. He built the dress on the Sims 2 video game and uploaded it to an online runway, where it was judged by a panel of H&M designers in Stockholm. Coming in first meant having his outfit actually manufactured and sold by the chain store. Sort of like a "Project Runway" challenge in cyberspace.

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Condoleezza Rice3741d ago

So you can get your fashion fix from Sony's upcoming virtual world.