NEXT month, shoppers will be able to walk into H&M and buy a nautical-inspired minidress designed by 21-year-old Beau Fornillos, who created the sporty frock using a computer video game.
Fornillos isn't a professional fashion designer. He built the dress on the Sims 2 video game and uploaded it to an online runway, where it was judged by a panel of H&M designers in Stockholm. Coming in first meant having his outfit actually manufactured and sold by the chain store. Sort of like a "Project Runway" challenge in cyberspace.