Top
270°

Microsoft's Thompson: Buying Nintendo Was First Choice

Just like the pre-Internet days, Microsoft was stuck thinking conventionally. Allard's bosses wanted to develop a video game version of Windows and get computer makers, such as Dell Inc., to build the device. But the industry didn't work that way. Hardware makers lose money on console sales and make it back from royalties on games. When it became clear that Microsoft had to enter the console business, building from scratch wasn't his superior's first choice. "I wanted to acquire Nintendo," recalls Rick Thompson, a vice-president who then ran the hardware business. Allard pushed to do the whole project in-house, and Microsoft ultimately vaulted ahead of Nintendo.

Read Full Story >>
businessweek.com
The story is too old to be commented.
BadTaste4318d ago

Can somebody tell me where J Allard has been? I haven't heard of him in a looong time.

The Snake4318d ago

Once the 360 released he was placed at the head of the Zune project.

MicroGamer4318d ago

too much culture shock. Can you imagine Miyamoto doing ANYTHING for XBox??

DeathNote14318d ago (Edited 4318d ago )

of course they wanted to "acquire" nintendo. MS is built on the foundation of monopolization. they'd own sony and nintendo if they could.

G_CodeMonkey4318d ago

Sorry, way too easy. Don't drop your gloves like that! gCM

DeathNote14318d ago

what you said doesn't have any relevance.

calderra4318d ago

Considering Nintendo of America's HQ is just down the street from Microsoft, it would've crossed my mind too.

Show all comments (17)