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Microsoft's Thompson: Buying Nintendo Was First Choice

Just like the pre-Internet days, Microsoft was stuck thinking conventionally. Allard's bosses wanted to develop a video game version of Windows and get computer makers, such as Dell Inc., to build the device. But the industry didn't work that way. Hardware makers lose money on console sales and make it back from royalties on games. When it became clear that Microsoft had to enter the console business, building from scratch wasn't his superior's first choice. "I wanted to acquire Nintendo," recalls Rick Thompson, a vice-president who then ran the hardware business. Allard pushed to do the whole project in-house, and Microsoft ultimately vaulted ahead of Nintendo.

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businessweek.com
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BadTaste3954d ago

Can somebody tell me where J Allard has been? I haven't heard of him in a looong time.

The Snake3954d ago

Once the 360 released he was placed at the head of the Zune project.

MicroGamer3954d ago

too much culture shock. Can you imagine Miyamoto doing ANYTHING for XBox??

DeathNote13954d ago (Edited 3954d ago )

of course they wanted to "acquire" nintendo. MS is built on the foundation of monopolization. they'd own sony and nintendo if they could.

G_CodeMonkey3954d ago

Sorry, way too easy. Don't drop your gloves like that! gCM

DeathNote13954d ago

what you said doesn't have any relevance.

calderra3954d ago

Considering Nintendo of America's HQ is just down the street from Microsoft, it would've crossed my mind too.

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