130°

Ubisoft wants to expand Assassin's Creed audience to kids

The Entertainment Software Rating Board explicitly forbids advertising games rated M for Mature specifically to audiences under the guideline's suggested age of 17. That's apparently not enough to keep publishers from seeking those audiences out anyway, as Ubisoft international brand manager Yannick Spagna today said the pubisher had been trying to introduce children to its M-rated stealth action series Assassin's Creed.

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gamesindustry.biz
-Foxtrot3438d ago

Jesus Chris these guys are starting to become worse then EA...

bunt-custardly3437d ago

Assassins by definition are killers for hire or part of an organization. Why bring this ideal to kids no matter how cute the toys are? This seems really stupid.

scark923438d ago

Assassinz! Its coming I know it!

diepdiep3438d ago

Good luck competing against Skylanders, Disney Infinity, and Amiibo figures.

gangsta_red3438d ago

Assassins that kill people in fun, cuddly sizes!

Great for kids!

Relientk773438d ago

...

terrible idea

and Assassin's Creed is not for kids, it's rated M for a reason

Show all comments (14)
60°

Ubisoft's Recent Antics Have Me Fearful For The Sands of Time Remake

Hanzala from eXputer: "With Ubisoft's practices becoming increasingly anti-consumer lately, the destruction of The Sands of Time Remake looks almost inevitable."

thorstein2d ago (Edited 2d ago )

Hey Ubi, here's a gun, don't shoot yourself in the foot.

*Ubi takes gun, aims at foot, empties clip*

Chocoburger1d 16h ago

At this point, only dummies have any hope left for Ubi-junk games.

50°

Disney adds Blizzard and Ubisoft veterans to its games leadership team

Top executives including games boss Sean Shoptaw have also been promoted…

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videogameschronicle.com
100°

Behind XDefiant's Toxic Work Culture, Crunch, and Years of Delays

Behind XDefiant's toxic work culture, crunch, delays, and a group of directors and managers internally referred to as 'The Boys Club'.

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insider-gaming.com
just_looken21d ago

Man the industry just keeps on going with all this bs and to think this is ubisoft again remember what happened with that skull bones team same crap.
https://www.theverge.com/20...

This game will be tossed out broken unplolished with a bloated budget trying to be cod but will fail sense ubi can get there shit in order. If i was me i would have gotten rid of this boys club asap there is alot looking for work out there.

jznrpg21d ago (Edited 21d ago )

Every industry has these issues

Some companies I’ve worked for were great and some were toxic as hell (UPS when I was a teenager was extremely toxic and I have heard it still is) It all starts at the top. They either hold people accountable , set standards and treat people with respect or the crap rolls downhill.