Heavy traffic during a Thanksgiving Day sale disrupted Amazon.com's Web site for about 15 minutes, the company said.
The page-load problems began at about 11 a.m. Thursday, while the online retailer was offering Microsoft Corp.'s Xbox 360 video game systems for $100 to the first 1,000 customers. An entry-level Xbox system normally retails for about $300.
"We saw dramatically more traffic than what we anticipated," Amazon spokesman Craig Berman said Friday.
The Xbox sold out in 29 seconds, Berman said.