Let’s be frank, most Japanese woman are not well-equipped in the chest area. The slang for this in Japanese is hinnyuu — literally “poor breasts”. But Gomi Hayakawa doesn’t agree. The 19-year-old has taken the concept of being flat-chested and replaced the first Kanji character (for “poor”) with one that has the same sound but means “quality”. The result was Feast, her line of bras and lingerie for women with modest chests.
Her fashion show “RPG” will be themed around the concept of a role-playing video game and in this vein Hayakawa has even created a video game as a taster, plus this promo video.