One Step Ahead: How Skylanders is Staying in Front of the Competition

With Disney Infinity and now Amiibo on the horizon, the series that invented game-and-toy compatibility has its work cut out for it.

Inspiration versus imitation

If you have any elementary school-aged boys in your family, you've heard of Activision's Skylanders series. Designed by developer Toys for Bob, Skylanders popularized the concept of toy figurines embedded with computer chips that allow the figures to interact with the game, then save their individual growth independently of the game itself.

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