Justin Bailey, chief operating officer at Double Fine Productions, stated the following during a recent session at the Montreal International Game Summit:
"There’s no need to obsess over Metacritic. We’ve basically seen Metacritic all but become obsolete right now…We get obsessed with it. Other developers get obsessed with it. The press gets obsessed with it. But it doesn’t really matter, as far as the sales of the game.”
Furthermore, Bailey stated that traditional gaming press, such as gaming websites, magazines, blogs, et cetera, are just as unimportant when it comes to driving up the sales of video games - citing Twitch livestreams and YouTube "Let's Plays" as better ways to bolster game sales.