Blizzard has reached a point that every studio, every developer, and every publisher strive to reach: a brand. Everyone heard of them, even if they don’t necessarily play their games or even like them. It’s safe to say that Blizzard has reached a legendary level. And up until a year ago, they have been kind of a sleeping giant, taking years between new releases of major content. But now, they have awoken. And they’re ready to take over the world.