Shortly following the high profile release of EA's Spore Creature Creator, former lead designer Chaim Gingold gave a keynote titled "Magic Crayons: Spore and Beyond" at the Dutch Festival of Games, where the publisher distributed 500 hard-copies to attendees of the creator to attendees.
The much anticipated and much delayed game features several editors that players can use throughout – but the Creature Creator represents the most difficult design challenge, Gingold told and audience of developers, professionals, and academics during his speech.