'Aggressive investment will ensure Xbox win'

As he confirmed that Xbox 360 has sold "well over" five million units in European territories, Microsoft EMEA's European VP of strategic marketing for interactive entertainment David Gosen told MCV that investment in the market will ensure that the console stays ahead of rival PS3.

"We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We're not here to come second or third." (Industry, Xbox 360)

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Alternative Sources

Microsoft Still Thinks They Can Win in Europe - xbox360.thegamereviews.com | By: Relin
Microsoft: It's Victory Or Bust - xboxkings.com | By: DC RID3R

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