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The Future Of The Xbox One In Australia

Are we exactly where we want to be today?” says Jeremy Hinton, Xbox Lead for Microsoft Australia. “No.

“Have we made massive gains in the last 12 months? I think we have.”

Despite a reported disparity in pre-orders, the Xbox One was released in late 2013 to much fanfare. The launch was the most successful in Australian history, an achievement that was not repeated in any other territory across the world.

Since that day, the PlayStation 4 has been outselling the Xbox One at a reported ratio of two to one. Not the ideal scenario, particularly since the Xbox brand has always been strong here in Australia, but Jeremy Hinton is confident that a strong line-up of exclusive titles and the opening of local Azure Centres here in Australia might help tip the balance over the coming years.

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kotaku.com.au
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BitbyDeath1138d ago

"PlayStation 4 has been outselling the Xbox One at a reported ratio of two to one."

That is surprising thought it'd be closer than that as the 360 used to be quite popular here.

MRMagoo1231137d ago

That's only because we had to wait a year and a half for the ps3 otherwise I suspect things would have been very much closer.