Are we exactly where we want to be today?” says Jeremy Hinton, Xbox Lead for Microsoft Australia. “No.
“Have we made massive gains in the last 12 months? I think we have.”
Despite a reported disparity in pre-orders, the Xbox One was released in late 2013 to much fanfare. The launch was the most successful in Australian history, an achievement that was not repeated in any other territory across the world.
Since that day, the PlayStation 4 has been outselling the Xbox One at a reported ratio of two to one. Not the ideal scenario, particularly since the Xbox brand has always been strong here in Australia, but Jeremy Hinton is confident that a strong line-up of exclusive titles and the opening of local Azure Centres here in Australia might help tip the balance over the coming years.