"The video game industry, apart from being composed by the people that make the games we like, is a billion dollar market. It was not built in a day, and the companies running it at the highest level are, for the most part, ones of the biggest entertainment companies in the world. And the way they create the content we like so much, was not devised in a day. Every step of the game development is a well thought process involving thousand of actors, ranging from the artist to the communicator. So when new development trends like crowdfunding appears, they threaten the pre-existing and fragile ecosystem that had been built through years of evolution. In this column of New Trends in Game Development, we will explore the emergence of this new establishment, one that tries to put the players and customers at the center of the development process."