AusGamers had the chance to sit down with Blizzard's Ion Hazzikostas on all things World of Warcraft, and this is what he had to say:
While having 10 years of content is a great strength in many ways, the game has a lot of depth; there is a lot to see and it also increasingly becomes a barrier for someone who just wants to play with their friends who are already established. Or for the person who wants to check out the new thing they saw a commercial for. But at the same time doing that also had a detrimental effect onto the pacing of the experience. It was originally designed for a very different speed of levelling. There are issues that we still need to go back and correct when we get the chance.