The case for NBA Live, the series, is also the case against NBA Live 15, the game hitting stores in 10 days. Sean O'Brien, the game's executive producer, knows this.
"I'm not selling you, or anyone, this game," he told me. He knows NBA Live's embarrassing history, knows that everything he says sounds self-interested, knows that any claim he makes is pfft-worthy, especially with this year's game delayed three weeks past its announced launch date.
Here is the guarantee O'Brien will make, though: NBA Live 15 will be better than NBA Live 14 by about this much, he says, holding one hand about a foot above the other. And then NBA Live 16 will be here, he says, sitting up to reach higher.
"So, you're guaranteeing there will be an NBA Live 16," I say.
"Guaranteed." O'Brien says. "We've already started development on 16. We're staffing up. We're actually increasing investment on what 16 — and 17 — look like."