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Submitted by Cyrus365 1326d ago | news

Analyst: THQ Management Not Standing Still

Gamedaily.biz writes: "Lazard Capital Markets' Colin Sebastian cautions that THQ's IP is a big risk, but he believes the publisher's management is taking the right approach to costs and product strategy.

Lazard Capital Markets recently hosted investor meetings with publisher THQ and apparently came away more optimistic about the company's long-term prospects. Analyst Colin Sebastian said that THQ management is "not standing still" and is "focused on improving execution."

"...we believe management is taking a number of steps to address recent product and financial underperformance," he said. "Improved control over the company's cost structure and better product management should generate more consistent performance, in our opinion."

THQ recently delayed one of its more high profile games, Saints Row 2. At the time, Janco Partners' Mike Hickey questioned the "credibility foundation" of THQ and whether Saints Row can truly be considered a franchise." (Industry, PC, PS3, Red Faction: Guerrilla, Saints Row 2, Wall-E, Wii, Xbox 360)

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