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House of Fraser: Oculus Rift a ‘game-changer’ for Retail

Yesterday VRFocus reported on a new virtual reality (VR) shopping experience named Open.TV. The concept is simple enough in that consumers are given detailed pictures and videos of a product before deciding whether or not to buy something. Promised integration with the Oculus Rift head-mounted display (HMD) suggests that the idea could be one of the first signs of true VR making an impact in the retail space. According to UK department store group House of Fraser, this could just be the start.

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