The Cloud Is Your Furryoptics Best Friend, Strangely Turns Me On

- text from MIT mobile experience lab -

the cloud
an organic sculptural landmark that responds to human interaction and expresses context awareness using
hundreds of sensors and over 15,000 individually addressable optical fibers. constructed of carbon glass,
spanning over four meters, and containing more than 65 kilometers of fiber optics, the cloud encourages visitors
to touch and interact with information in new ways, manifesting emotions and behavior through sound and
a dichotomy of luminescence and darkness.

located in downtown florence outside the fortezza da basso. the cloud is part of the 'redesigning fashion
trade shows' project that pitti immagine launched with MIT mobile experience lab in 2007. it is a long-term project
that will creatively rethink the trade show concept and will propose innovative technologies, perspectives and
sensory experiences for fashion trade shows.