Game Play: How PHD generates 300 ideas a day

Cooper started by revealing some staggering statistics about a project that cost around $500 million, twice the budget of the new Star Wars film, an entertainment property bigger than James Bond, Harry Potter and even Game of Thrones. It is in fact a game called Destiny, the latest iteration of the Halo series. He said there are one billion gamers in the world today. Destiny recouped its investment on day one of its launch.

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