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The Japanese Firm Selling Videogames to Women, Using Sex

Wired: Miho, an office worker from Tokyo, is backed against a wall. Two men in suits approach her. “Do I frighten you?” one asks. Quite suddenly, one of them extends his arm. It hits the wall with a thud. Miho is trapped as he leans toward her…

This aggressive move, popular with fictional Japanese tough guys, is called kabedon—”wall-thump.” If a stranger were to corner her like this on the street outside the Makuhari Messe convention center, Miho might have been afraid for her life. Here inside the Tokyo Game Show, it’s all part of the show. In fact, she waited in line to experience being so aggressively hit on.

“It’s very exciting,” she said afterward. Her coworker Ayaka agreed: “They say such sweet things.”

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