Martin Baxter, executive vice president at Green Man Gaming, talks about the importance of using digital and how the PC gaming sector is now more lucrative than ever.
The gaming market is more lucrative than hollywood since a few years ago. This isn't news, at least for me. He must be talking about digital market only. (I'm too sleepy to read the article right now)
agreed very old news. Part of that is hollywood is such a fail these days. Movies are crap.
There are some good movies still being made, they're just not your typical overly advertised movies that are forced upon you, i'd recommend this http://www.youtube.com/watc...
No sh1t Sherlock. Erm... This isn't new news.
hollywood went downhill around mid 90s. Since then gaming industry have been taking over
Mainstream Hollywood, anyway. In terms I quality, at least. What they output is still fun to watch, but the depth is lacking, most of the time. That said, there are some good ones out there. Then again, I just go enjoy whatever they put on screen, so I can't really talk.
That's so old.
Okay, and news media is hell bent on spinning the news instead of facts? Or, baiting views/aggressive phone callers.
I read this repeatedly and still can't understand the end of this sentence "I believe as an industry we are finding it hard to break away from physical as quickly as customers would want, as there is a fear if we do – will digital customers pick up the losses on physical revenue enough?"
If anyone could explain this, because I too did not understand that.
He's saying that the industry is finding it hard to break away from physical as fast as SOME customers would want(IE publishers who believe customers want that), because the industry isn't sure that the loss of revenue from there being no physical option may not be made up with those that would switch over to digital if they had no other choice. Basically, he's saying that the industry knows that digital just isn't ready to be the only option. Not sure why he feels that customers want the industry to break away from physical though, if that were the case, then it seems they wouldn't have to worry abut the revenue loss.
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