The Xbox 360 is a high-definition gaming and entertainment platform and the Wii is a kid's toy.
Speaking to GamesIndustry.biz, Xbox Europe boss Neil Thompson has ruled out the Wii as serious competitor to the Xbox 360.
Thompson said that he puts the Wii "in the same category as mobile phones and MP3 players. It has the potential of taking consumers spend and wallet share away from us in general, but at a product comparison level it's not competing with us at all. It's an innovative, low-definition product.
Thompson goes on to say, "People will make a clear decision probably as to whether they want that sort of product - a kid's toy - or they want high-definition gaming and entertainment and all that it brings."
The viewpoint of Thompson is that the two platforms exist in two entirely different markets, and the people looking at buying an Xbox 360 are not the same people who will be looking at a Wii.