People are sick and tired of buying PC games. Why? Because when they show up at a consumer retail store and purchase a game, there's no guarantee that their machine will be able to run it.
It sounds like a problem that only affects parents who buy games for their children, or "lite" computer users. But even hardcore gamers don't always know offhand which version of which graphics card is in their PC.
"They get fed up and don't buy PC games any more," said Rick Carini, CTO of gaming technologies at Dell, at his recent session at Southern Methodist University's Game Education Summit.
Carini is the chair of the PC Gaming Alliance (PCGA), a newly established organization that believes in not only promoting PC games, but eliminating all the headaches that come with them.