The Troubled Love Story Between Nintendo And Asia

In 1979, then-Nintendo president Hiroshi Yamauchi thought of building a subsidiary in Southeast Asia. He wanted this in hopes of reducing manufacturing cost. He presented the idea to his son-in-law Minoru Arakawa and asked him to lead the business. Although Arakawa had dedicated most of his working life outside Japan, he refused Yamauchi’s offer. Arakawa moved on to start Nintendo of America.

As Nintendo celebrate its 125th year as a business, is it time for the company to focus on Asia once more?

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