Shiv Putcha, Associate Research Director for Consumer Mobility at IDC Asia Pacific, is cautiously optimistic about the launch as challenges remain for Microsoft in the near term.
It seems like the greatest barrier for any console is going to be the government itself. As the video goes on to point out, there is very strong competition in China. In the end, it looks like Microsoft can make something happen, but they will have to work hard and remain dedicated. The first guy also suggests that by being first, Microsoft will have an early start advantage. Also, this is actually a series of videos and everyone seems to make valid points.
at least the lines at the launch show there is a law abiding market not willing to get western consoles and games through black or grey markets .
Yeah I mean if Destiny can get banned there for 'violent content' then God knows what else will get censored there.
There is also the black market has the second video says. And there is the piracy and paying for a sub problems(which will start after march 2015 after XBL is not free). Consoles have a uphill battle there . This article has some good info also - http://www.bloomberg.com/ne...
From Bloomberg Official sales of the Microsoft XBox One will fail to take off in China should government continue to ban popular games to regulate content. I agree with this. Banning games like Halo and Destiny and Call of duty is not going to help Microsoft to be honest. Family oriented games only appeal to a certain section of gamers.
Its not just that. There is already a $13Billion market there thriving with thousands of developers. This means that the Xbox's real disadvantage is the amount of content it has. Notice though, that Microsoft said it is working with 25 Chinese developers to procure 70+ games. This is an important factor because it shows that Microsoft understands it will be more successful if it can attract content that may not be subject to the harsh screening process that will probably prevent Call of Duty from ever seeing the light of day in China.
They'll just make their own games for that market. Kinda like the free to play version of Counter Strike. The market is big enough and lucrative enough for this to happen. However I hate it for them that their government is so involved in personal choice and imports. But I'm sure MS did the math on the Chinese market and would not have bothered unless they thought they could make up the money in that area even with a heavy handed state censorship.
I guess we'll have to wait and see what happens. This should be interesting though, especially once PS4 and Wii U release in China, as well.
Sony fans hope its not a gamechanger but emergent markets might be the best strategy for Microsoft. And if they play their cards right the Xbox could be a very huge hit.
"Sony fans hope its not a gamechanger but emergent markets might be the best strategy for Microsoft." Wrong. Sony fans hope there is an appetite for consoles in China because that means that the PS4 could potentially be massive there.
True and just as with MS they will have to withhold their violent content games such as killzone and possibly infamous and bloodborne in favor of more subdued games like knack and lbp. not that there is anything wrong with those last two games but lets face it...the more popular ones tend to be those that push the envelope of a more action packed nature. nintendo would do the same thing but probably to a lesser extent because they already keep a watchful eye over the games released for their platforms.
@darthv72 well sony does have a good amount of games that are family friendly tearway, littlebigplanet, ratchet and clank and some other so i can see it doing ok
Actually, it is! At least on Twitter and according to some poll until PS4 start to selling in China. http://weibo.com/xboxcn http://weibo.com/playstatio... http://kotaku.com/survey-sa...
False, because for Sony to succeed in China first Microsoft must penetrate the market. If Microsoft fails then it erases the chances of there being a console market.
well its not like china will be exclusive to xbox. the lead start will help it but we saw what happens last gen with xbox 360 launched 1 and a half year before ps3 and still it managed to caught up with it. only time will tell
If Microsoft is doing well there, imagine how well Ps4 will do. I don't buy the argument that because ps4 is Japanese made, Chinese people won't buy it. You make a good product, people will buy.
lol... With the Japanese launch, after pictures were released without lineups opinion articles were everywhere about X1 failure... With the Chinese pictures showing lineups, all of a sudden there are a ton of opinion articles that say China might save X1... Opinion articles should be banned from N4G... I want objective and factual console and gaming news only! Too bad you can't put settings permanently on to filter opinions out.
(yawn) X1 articles reaching for ANY saving grace for the system are getting old and I get annoyed by the X1 fanboys who think any positive news for X1 = guaranteed success and growth I hope X1 does well in China, that's a huge market. If X1 does well and it opens the door for Wii U/PS4 to come into the market there, that's the best case scenario for every game manufacturer. It's 1.2 billion people +, there is money there to be made but it won't be until there's a real market there that it will explode. You need competitors in the market to drive competition which will drive the consumers in China to invest their money in the console(s) they want. Increased competition = better value for the end user. I don't think only offering one console (yes it's the X1) is good for the Chinese gamer. I really believe that a lack of competition from the big 3 and the stiff regulations the government impose are the bottleneck of the console market in China. Let everyone have all opportunities and choices and you will virtually eliminate any black/grey markets that exist.
Why Not? People in China love American movies, games and media
Xb1 in China is a Game changer! It means the stores janitorial service will have to clean dust off more boxes thus cutting into his/her League of Legends playing time. I mean China is Not a good market for consoles because of the Government and MS is not gonna make Chinese exclusives. MS will sell Xb1 anywhere in an attempt to get those sales figures higher and closer to Sony.
You edited out Syria? I lold at that!!! But in reality, china is a huge fat gold mine for consoles to at least try and crack. Microsoft are world leaders in business, ahead of Sony. Not Xbox... PlayStation is ahead of Xbox of course, but Microsoft will look to dominate just like sony. Whoever, or even if it even is possible, cracks china.. could go fron sub 10m units sold to +10m units sold in months. But china has censorship issues, government control and a lack of interest in consoles. But its still worth a try. Microsoft can only gain, they lose nothing by trying. The whole Xbox division is literally just a strand of hair to ms lol. Ps4 fanboy btw... but +1 ms for trying with Xbox. I hope Sony follow suit asap in China!
Given the family friendly tilt in Chinese gaming Kinect might actually make a difference for Microsoft there.
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