Cake enlisted for Xbox One student activity

Microsoft has hired experiential agency Cake to create a brand ambassador campaign aimed at UK university students.

The year-long Team Xbox initiative, which has already launched, will see Cake recruit university students to represent the brand amongst their student bodies. Applications to take part were accepted until last Friday (26 September).

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redwin1510d ago

And yet another article that tries to show us that Xbox is trying and that MS cares. I think they are and I think they do, but it's gonna take something big and selfless to win the masses.