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Games could become "little more than a marketing tool"

Film Producer Todd Eckert has called for games developers to avoid emulating the film industry, saying it runs the risk of being "co-opted".

Giving a speech at the GameHorizon conference, Eckert told attendees that games are on their way to becoming the "greatest artistic medium" and should be wary of repeating mistakes made by the film industry.

"Today, the greatest potential for meaningful interaction between the entertainer and the entertained exists in videogames," he said.

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gamesindustry.biz
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