The Alternate Reality game (ARG), inspired by The Secret world, has revealed a ton of new information. On an update via their official site, the developers have gone in to great depth about multiplayer missions in Black Watchmen. Recently Black Watchmen has raised nearly 38,000 dollars of its nearly 40,000USD goal. Read more.
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The game exists in the real world; there is no virtual world where you create an avatar and play alongside your friends to complete tasks. You are given the help of your community, your real life community, where you must interact with actual players in order to discover the story that awaits.
You’re an agent of a secret organization and to solve your missions, you’ll have to literally get off the game. Breaking codes is only the beginning. You have to use them, and your abilities of deduction, to find clues scattered on the web. And we’re talking full on Wikipedia articles or even Google street view. Anything goes.