The Brilliantly Epic team gathers to discuss this years pressing problem concerning market hype, and the games that inevitably failed against our built up expectations. Is it a fault in the industry, or a plus?
Great article guys
Every company wants to make money so why wouldn't they hype it up. Usually the people hyping the game are not the developers themselves but the marketing team while some developers get too attached and hype it up even though it's just average.
Social media is a double-edged sword though. When a company doesnt deliver on what was promised, the masses hit the internet pretty quick. Word gets around, but it seems like negativity spreads much faster. I think big companies always take that risk. EA was voted Worst Company in America 2 years running.
I lol whenever I hear EA being voted worst company. People definitely voted against EA because of there disappointment and not because of how they treat there workers or bad practices behind the scenes. But whatever it will probably make EA work harder since they get so much criticism.
blamme that market hype on IGN and anything Activision related... its a dumb, pathetic practice that wont stop anytime soon unless we make them stop.
Video games need hype , for the people, that do not frequently go to gaming sites or watch YOUTUBE videos about video games.
Market hype? More like media hype imo. I don't know how many games I've played over the last few generations that got glowingly positive previews for 6 months to a year or more before release, then got mediocre or worse review scores from the same mags/sites.
It only sucks if choose to be a vicitim of market/media hype. Otherwise, companies have jobs to do.
whats worse the hype train or the hate train,
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