At the William Blair Growth Stock Conference, THQ CEO Brian Farrell spoke in depth about the company's new staged greenlight process which he said has been met with positive feedback from their development studios.
"It is very visible. It is very open. It is very clear what the process is," he said. "There's feedback, if something doesn't get greenlit, as to why it didn't get greenlit."
The intent was to lift the "shroud" of why the exec team greenlights some projects and not others, giving the developers clear technical bases and "gates" regarding marketability, schedule and budget.