Playing Halo games will unlock rewards in Halo Channel, 343 Industries has said.
While the team has previously confirmed that watching content in the channel will unlock content in The Master Chief Collection and the Halo 5: Guardians beta, profile progress will also unlock content in the app, similar to Xbox 360's Halo Waypoint.
"In theory, it will [work that way round]," executive producer Kiki Wolfkill told Digital Spy.
"We've been focused on one direction, because of the development on the channel, but yes, we want to make content available on the channel via your game activities."
Wolfkill said the service will be an "evolution" of what players experienced in Halo Waypoint, with a bigger entertainment focus and content shared across Xbox One, Windows 8 and Windows Phone.
"I think a lot of the things we're doing now on the channel we've wanted to do with Waypoint, and the technology of Xbox One lets us do it in a much smoother way," Wolfkill said.