"It was the guns that did it for the Borderlands games, wasn't it? Thousands, millions, umpty-trillions of weapons to find, collect and love more than some actual flesh-and-blood human beings. Well, in Battleborn, the people who made those games want to do for characters what they did for guns in Borderlands.
That's not to say that Battleborn will have scads of procedurally generated playable characters. It's going to have around 20, possibly more, nine of which we've seen so far. No, what Gearbox CEO Randy Pitchford means when he talks about Battleborn's protagonists is the idea that these personas will be the items that players collect and get attached to. "Every kind of character trope that's in a first-person-shooter, we want to be able to put that in Battleborn."