MWEB GameZone writes: "A recent survey done by GDC shows that developers believe making a good game is as important as good publicity. This strong focus on marketing has left gamers and media distrustful of developers. It creates a bad cycle of hype, media coverage and consumer favour, follow by bad review scores and consumer disillusionment. (point in case CoD: Ghosts & BF4).
The survey also revealed that developers trust YouTube personalities and digital platforms like Steam over traditional media. Are devs starting to mirror gamers distrust in traditional media?"