Xbox One Suffers Worst First Week Sales in Recent History for a Home Console in Japan

Dual Shockers: We just learned that Xbox One sold 23,562 units during its first week on the shelves in Japan according to the reliable data announced by Famitsu and its publisher Enterbrain. But how does that compare with its predecessors, and with other home consoles? Pretty badly.

Read Full Story >>
The story is too old to be commented.
jujubee881555d ago (Edited 1555d ago )

IMO the business Japan should be in is making stuff for dedicated handhelds and PS4. No more, no less. Keep things slim and efficient this way, Japan.

You listen to me and things will be okay for you. Promise! :)

irepbtown1555d ago

The positive that can be taken out of this is that it surely cannot get any worse... Can it?

bouzebbal1555d ago

i really expected it to perform worse with that ridiculous lineup of games.

Why o why1555d ago


Please tell me that was an attempt at satire

bouzebbal1555d ago

please shut up!
x1 offers nothing more than what wii u or PS4 and even 360 and PS3 do, especially in Japan.
You want to sell consoles in Japan, make your games match japanese needs. It's western games or.....western games! Of course it will flop!
dont go too far with your prejudice and broken analyses!
Xbox one is an outstanding machine, good for you but most people dont think so!

Spotie1555d ago

As an American, you should keep your mouth shut. Your perpetuating the notion that we're all ignorant, self centered asses.

This is a clear case of a product doing very poorly in a region where its brand never did well in the first place. It should be no surprise, given how the damn thing is selling pretty much everywhere else in the world. And THAT should be no surprise, given that its predecessor performed in the very same way.

I know a few days ago I said I don't let the actions of an ignorant minority make me ashamed to be part of a given group, but I'm finding it really hard to stick to that right now.

Sheikh Yerbouti1555d ago

If they shun Western electronics, why was the original XBox four times the totals of XBox One for the same period. XBox 360 was twice the number. Not saying it has nothing to do with it, but a lot more is going on.

pompous1555d ago Show
tommygunzII1555d ago

Japanese people are smarter than we are generally. Xbox is junk and you don't have to be a genius to figure that out.
Honestly what the hell would they play? CoD? Halo? Microsoft understands Japanese gamers as much as their fans do.

MeliMel1555d ago

@ headblack,

If your American, your making us look bad with your BS. MS know full and well that Xbox is not a desired product in Japan. Did the other xbox system not show this already? I dont even see this as a big deal honestly. Its time MS pull out and give up, just throw up the white flag already.

Evilsnuggle1555d ago

[email protected]

WOW just Wow this is the stupid comments I have ever read on N4G. Either you don't understand or do you just lack education.No Microsoft has no games that interest most Japanese gamers. That is why the Japanese are not buying x1. Not because The Japanese are anti-american or anti American products. In fact the Japanese love American fashion and clothing. The Japanese buy American tee shirt and jeans for 10x more than the cost in the USA.

Are F#@$ serious American should buy Microsoft really. Microsoft is disgusting greedy corporation that only cares about profits.

user55757081555d ago

They fail to cater to the japanese consumer. sorry but if you dont bring a new experience in japan youre not going to move consoles. theyre not like america where people blindly buy things because it looks cool.

badz1491555d ago

at least they have already booked a spot in the history books, right?

MWMonroe23951555d ago

@headblackman you are one pathetic loser... - dumb and dumber

XisThatKid1555d ago

No disrespect to X1 but this is of no surprise to me. Given the publicity and the already bad rep Xbox has in Jap and the ridiculous hype of PS4 and and the buzz of the Wii u.

DawginTow11555d ago (Edited 1555d ago )

I guess thats y the iPhone is bombing in Japan... oh wait! & is that a McD's I c down the block? I'd like Coke w/ my Big Mac please :)

Make sumthin sum1wants, they'll buy it, keep it simple

Fusion_Ninja1555d ago

@ headblackman:

What an absolutely retarded comment. The reason the Japanese PUBLIC (not a shadowy cabal of nationalistic government conspirators) aren't buying the Xbox One is because it's an overpriced, underpowered P.O.S. The PlayStation 4 IS a superior console, PERIOD.

Micro$oft is one of the greediest, shadiest companies on Earth. They've already got most of the world (including Japan) suckling off the teet that is the Windows OS.

BTW, nice joke about the Xbone being, "an outstanding system and provides more than what the average gamer could ask for (and the future of it's feature growth looks even brighter)." That was good for a laugh. Maybe the world at large would take a higher view of Americans if it weren't for folks like you spouting this ridiculous horsesh*%t.

darthv721555d ago

these things happen. It honestly sold better than I expected but yeah...pretty sad.

nosferatuzodd1555d ago


you just push America back 600years into the dark ages with that ridiculous rant you just did. If i were you i would go to the basement of my house and put a paperbag over my head for the rest of the year.. IPhone is the biggest selling phones in japan guest what? its an American company, if you build good things people will buy it but if you build crap no one want how do you expect to sell that's Microsoft problem, they think dashing money at stuff makes it good i can tell you're a Xbox fanboy no logic you guys never think before you talk y'all so passionate over a company logo lol

pixelsword1555d ago

@ headblackman:

If it's any comfort, The Xbox One and the PS4 both are made in China, so the lack of pride goes to China. The only pleasure that Americans can derive from Microsoft is possibly the vicariousness of watching Microsoft Executives cash their paychecks.

hduce1555d ago

@jujubee Instead of the PS4 don't you mean the Wii U? I mean the Wii U is the best selling current Gen console in Japan.

duli141555d ago


Did you know the best selling Brand of smartphones in Japan is Apple, which is an ''American'' brand! your comment makes no sense!

DarXyde1554d ago


While your complaints are amusing, they are misguided. There may very well be a nationalistic bias, but it isn't as strong as you think. Apple products are quite popular in the land of the rising Sun. Even Microsoft's MSX was heavily favored over there and caught on over there faster than it did here in the west. There are any number of reasons why the Xbox One had disappointing launch sales. Bias perhaps as a part of it, but let's see: PlayStation 4 could be doing better. Waiting for an inevitable hardware revision, maybe? Could be. I'll tell you now, the Xbox One is far too big. Historically, Japanese gamers hate large consoles. They also like titles we in the west consider niche. There is none of that on either console right now, really. Then you've got the worldwide perception of the Xbox One as being weaker and games look and run better on the rival console. Of course, much of this speculation dies down when you stop to realize that console gaming isn't what it used to be for Japanese gamers, meaning nobody wins and some lose harder. That would be Microsoft. And for the sake of information,

News flash: NOWHERE in the world do gamers collectively want an Xbox One more than a PlayStation 4. If Sony could be doing better, you best believe Microsoft can too.

I hope you were able to better understand the situation. Good luck, and carry this enlightenment with you always.

UltimateMaster1554d ago

The first week always has the highest number.
It's all downhill from here.

Only Nintendo Wii U and the PS4/PS3 are relevant in Japan.
Why Japanese Game Studios make games for the Xbox and not the Wii U is just incomprehensible.

+ Show (22) more repliesLast reply 1554d ago
Septic1555d ago

Yeah I'm struggling to think why anyone in Japan would even want one.

Dire times for Xbox Japan.

llxKonanxll1555d ago

Some had hopes... it's now gone.

pyramidshead1555d ago

Dire times for most of Xbox EU too. Who were all those people who said tier 2 countries would save the Xbone? Where are they now? Bahaha.

People will now shift their focus to China and that will be the next saviour.

u got owned1555d ago


realistically, I don think anyone was expecting Japan to be the savior of the XBO. BTW you guys know that PS4 is doing very poor also in Japan right. The console era in japan is long gone. Handhelds is where its at.

ABizzel11555d ago (Edited 1555d ago )

@u got owned

No one can say how good or bad the PS4 will do, until it starts getting Japanese games. There are no real Japanese heavy hitters on the PS4. Nintendo is in the same position, and they're only doing decent because they have their first party to carry them a bit.

Japanese developers are lagging behind big time once again, which shouldn't be an issue considering these consoles are easy to developer for, but many of them are still focusing on PS3 / 3DS, since they have large install base in Japan of 10m (PS3) and 16m (3DS). Meanwhile Wii U and PS4 only have just under 2m (Wii U) and 700k (PS4).

Things won't take off until we start getting Final Fantasy, Monster Hunter, Dragon Quest, Resident Evil, Metal Gear Solid, Yakuza, Anime/Manga games, and JRPGs.

That's what the Japanese audience wants, but I do agree that mobile and handheld gaming seem to be taking over Japan. If the PS4 and Wii U struggle to break 10m, like their predecessors, then Japan is all but a lost cause.

gootimes1555d ago

@u got owned

Actually PS4's launch was like the 3rd largest in history over there, at hundreds of thousands.

Sure things have cooled off a bit for it, but you can't compare first week sales of a console to a console that has been out for months...

UltraNova1554d ago (Edited 1554d ago )

What was expected, on the other, was Truefan's complete disappearance... has anyone seen him around lately ? Hmm maybe he made a new account?

OT: I expected sales to be worse than 20,000 in 4 days..The Japanese are not fooled easily why buy an inferior (hardware wise)machine for the same price as the other more capable machine all while not having any Japanese oriented games to choose from?

Those who claim Anti-American prejudice are fools simply because Apple products are flying off the selves there.

There's no excuse anymore MS must drop their price significantly and start offering Japanese games in droves if they stand a chance in hell of selling some units there. The other choice is to abandon the big island altogether (yeah I know MS will never admit defeat even if they look like fools).

+ Show (4) more repliesLast reply 1554d ago
WalterWJR1555d ago ShowReplies(9)
lelo2play1555d ago (Edited 1555d ago )

"Xbox One Suffers Worst First Week Sales in Recent History for a Home Console in Japan"

Not good.

kratoz12091555d ago

We just need Morgan Freeman saying "oh my god"

Septic1555d ago

Like a a twinkie...

Gamer19821555d ago

Sony outsold it 12:1 in its first 2 days in Japan (selling 300,000 ps4s) compared to Microsofts first week. Just to put this in perspective. This is for a launch console too where sales are highest..

So that 12:1 ratio is just going to increase.. Which sucks for Microsoft who really wanted to crack Japan this generation.

silvacrest1555d ago

i hear what your saying but how could MS hope to do better in japan this gen when tried harder last gen

no effort to cater to the japanese was made this time, no jrpg in sight and nothing announced for later down the line (although tgs is coming)

Carlito1555d ago Show
G20WLY1555d ago Show
ITPython1555d ago

I bet this massive failure is still a success to MS, why? Well because they can count all the units they shipped there as "sales" like they always do.

MS probably didn't care one bit how the XB1 would sell, as it just an opportunity for them to offload a boatload of consoles that they can pad their 'shipped through' stats with.

I guarantee this is MS's strategy with China as well. They know it won't sell worth crap there, but if they can ship several million consoles to the country it is a success to them since they can easily absorb the monetary loss and will be able to claim those units shipped as "sales".

Death1555d ago

They are sales genius. If the consoles sit on shelves at retail, retailers won't buy more. You live in a bubble where you think Microsoft is going to ship a couple hundred thousand a week and retailers will take them. That isn't how it works. Microsoft wants to ship a steady stream out, not a batch at a time and shut down manufacturing for a month.

When you get a chance, please let me know how Sony "knows" how many consoles they sell to retailers are then resold to end users. I'll pass the info along to Microsoft and Nintendo so they can quit paying companies like NPD, Chartrack and Mediacrate for the information.

Carlito1555d ago Show
ITPython1555d ago (Edited 1555d ago )

@Death - In case you haven't noticed, MS tends to make a lot of decisions which benefit them in the "now" rather than looking ahead and planning for the future.

Take the kinectless version of the XB1 for example. They removed the Kinect and dropped the price by $100. That's great right? Well a few months later they start selling the Kinect as a standalone device and are pricing it at $150.

But wait a second, if they are selling the Kinect for $150, then why did the kinectless version of the console only drop it's price by $100? This means that people are being overcharged by $50 per console.

But why would MS do this? Imagine if they dropped the price of the XB1 down to $350, that would have been HUGE and the sales of the console would have skyrocketed since it is pretty much on par for what the console is worth. Instead they dropped the price down as minimally as they could, to match the PS4's price level, just so they could profit an extra $50 per console.

This of course gains them an initial burst of money in the "now". However if they dropped the price down to $350 it wouldn't have been as super profitable right away, but down the road it would have been since they would have sold more consoles in the long run.

That is one example of why I believe MS is adding more countries to their list just as an excuse to pad their initial sold-through numbers. They don't care if they sell or not as they have the monetary resources to eat whatever the cost. They got the initial boost in "sales" which is exactly what they wanted.

jahcure1555d ago

well at least it outsold all consoles :)
We will certainly hear greenberg and co talk about how it outsold the PS4 this week :)

a win is a win...right??.. :-/

assdan1555d ago

lol. I don't know why anyone though ms had a chance in Japan.

Carlito1555d ago Show
assdan1555d ago (Edited 1555d ago )

I'm not an American, I'm a human. I want the better company to win.

MysticStrummer1555d ago

@Carlito - Real Americans should want their country to put out superior products, not blindly support "Made in the USA".

kenshiro1001555d ago (Edited 1555d ago )

Microsoft should have gave up on Japan a long time ago. If they're not doing so well in their own country, then what makes them think they'll chalk up a miracle in Sony/Nintendo's home country?

I question the logic of these executives sometimes.

ABizzel11555d ago (Edited 1555d ago )

"I question the logic of these executives sometimes."

This 9000x

Makes you wanna....

jjonez181555d ago

It's almost like they never even launched. So much for that Japanese dev support they were going on about. I can't be bothered to care about Xbox at TGS this year I guess...

3-4-51555d ago

Microsoft: Make these Games:

* Monster Hunter Clone
* Pokemon Clone

They Print Yen.

1555d ago
WishMeWell2591555d ago

LMAO im sry but i saw the most funny ass thing on this and had to comment about it.
Uncle Sam needs YOU to buy an Xbox1. lol
Bro are you serious. First off if you really are worried about the dollar staying in the US you have other things to worry about then videogame concoles. 63% of US Dollars are OUTSIDE of the US. OUTSIDE. Thats like what not even 1% of the money your trying to get.
Horrible way to promote xbox bro, horrible way

Muzikguy1555d ago

Might be bad, but some had it pegged for worse.

I can't believe what I just read there. I'm an American and I h-a-t-e Microsoft. I have to buy their crap windows OS but that's as far as I go. Do you have a Zune? A Windows phone? Surface? IMO their products suck. They're always late to the party and then they can't get things right to keep their products selling. Not to mention the nickel and diming mentality they're adopting (office365). They're a company that I actually wish didn't represent this great nation. ("Great" being subjective I know)

bennissimo1555d ago

Who cares? If you own one, you're likely to enjoy it. Same with the PS4.

gangsta_red1555d ago

It is bad and MS are stupid for not releasing the Xbox earlier or making the necessary adjustments to appeal to the Japanese markets.

They should have had key Japanese exclusive games ready 1st day at launch! No excuse for not having anything.

The Xbox in my opinion is aesthetically not pleasing to the eye. I think the Japanese like more sleek and slender looking type of tech. Not some huge box.

MS shouldn't abandon Japan, but they should have known better.

+ Show (15) more repliesLast reply 1554d ago
HanzoHattori1555d ago

That's less than the sales of software...

Well, maybe there's a market somewhere that will convince people to buy the Xbox One to watch television on a television?

Volkama1555d ago

Software sales should exceed hardware sales though. Something is very wrong if people are buying consoles and not picking up any games :)

nunley331555d ago

The japan bundle came with a game and some free gold maybe that's why some didn't buy a game. Still more games should be coming. News of some games being PS4 exclusive in japan doesn't help this certainly.

HanzoHattori1555d ago (Edited 1555d ago )

Let me clarify my original statement.

"The first week sales of Xbox One in Japan are worse than first week software sales in Japan."

To put things in perspective, The Last Of Us Remastered sold about 33,000 in it's first week and the PS4 sold 322,000 in 2 days of being on sale in Japan. My statement was meant to compare sales of software and hardware in Japan during the first week of release. Yes you are right in one respect, but in Japan, it's actually the complete opposite. First week Hardware sales usually exceed first week sales of software on average in Japan 3to1. Sorry for the confusion.

GamersHeaven1555d ago

Even more embarrassing than Xbox One's monthly NPD results I smell alot of moneyhats coming from Crapcom/SquarEnix M$ is a lost cause in the console market this generation.

pyramidshead1555d ago

You'll have a fresh dose of bad NPD results from Xbox NA this Thursday.

Mikelarry1555d ago

it should not come across as a shock to anyone, MS please see this and leave Japan alone there is literally no point.

FarEastOrient1555d ago

I agree with you, but that'll admit defeat to all the Japanese developers and cause them to further ignore the system.

Mikelarry1555d ago

you make a fair point but no-one associates the xbox brand as THE machine for Japanese games that's more sony and nintendo machines.

Psygnosis3331555d ago (Edited 1555d ago )

"Leave Japan" ..why man,it will sell xbons maybe 500k-1M Maybe even in smaller numbers till the end of the generation-but thats not the point..better something than nothing cant just skip one of the biggest markets..
There is small countris where ps4and xbone is selling poorly and heve little impact on sales you are saying just leave this countris and dont suport them with your hardware ?
MS should more focus on USA and EU teritories.MS never have big influance on Japanece market.they are more focust on USA market like the previous gen-point is,dont worie, MS is not that stupid

1998.11.27 [Sega Dreamcast] (¥29.800) - 101.490 (3 days)
2000.03.04 [Sony PlayStation 2] (¥39.800) - 630.552 (2 days)
2001.09.14 [Nintendo GameCube] (¥25.000) - 133.719 (3 days)
2002.02.22 [Microsoft XBox] (¥34.800) - 123.929 (3 days)
2005.12.10 [Microsoft XBox 360] (¥29.000 / ¥39.795) - 62.135 (2 days)
2006.11.11 [Sony PlayStation 3] (¥49.980 / ¥59.980) - 88.443 (2 days)
2006.12.02 [Nintendo Wii] (¥25.000) - 371.936 (2 days)
2012.12.08 [Nintendo Wii U] (¥26.250 / ¥31.500) - 308.570 (2 days)
2014.02.22 [Sony PlayStation 4] (¥41.979 / ¥46.179)- 322.083 (2 days)
2014.09.04 [Microsoft XBox One] (¥43.178 / ¥53.978) - 23,562 (4 days)

You see brand started relativly good but japanese gamers knows there is lack of support-titles for that market in that machine and they chose to ignore this MS box becouse of previous generations..they know what to expect from that in the long run and what tipes of titles comming init...I hope you can understand this typing mess lol

urwifeminder1555d ago

Well done Ms for giving me some news that is not destiny related .

Kayant1555d ago

Lmaoooooooooo this isn't even from MS. It's Dualshockers/ Famitsu news.

Jubez1871555d ago

Yes but it's MS's garbage system that allows this news to be possible. That's what the OP means.

brew1555d ago

Xbox One selling bad in Japan at launch was its destiny , though.

Why o why1555d ago (Edited 1555d ago )

He's thanking ms for actually being the news..... not them for being the messenger.