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Before Dreamcast: Cracking Sega's Cryptic Marketing Campaign

To celebrate the Dreamcast's 15th anniversary in the United States, Defunct Games is taking a look back at Sega's cryptic marketing strategy. Instead of using flashy graphics or big name games to promote the system launch, Sega instead chose to tease consumers with confusing slogans and blurry photographs. What does it all mean? Find out when Defunct Games deciphers Sega's marketing.

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