Top
10°

Retail calls for uniform release day

Non-Friday releases can be counter-productive and increase street date breaks, says UK ?trade.

Retailers have asked publishers to stick to Friday release dates in the wake of increased mid-week releases.

Blockbuster titles Halo 3 and Grand Theft Auto IV enjoyed Wednesday and Tuesday releases respectively, and Metal Gear Solid 4 is released this week on a Thursday. Yet UK?retailers fear that if these non-Friday releases continue and are spread to smaller titles, then it could lead to further confusion at the checkouts.

The story is too old to be commented.