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SIG: High X360 Attach Rate May Be a Negative

Microsoft's attach rate for its Xbox 360 just keeps on growing it seems. That's a good thing, right? Wrong, say SIG analysts Jason Kraft and Chris Kwak. They believe that the growing attach rate is actually a sign of the 360's poor health.

Each time Microsoft sends out a release to promote its Xbox 360 business, the company tends to highlight a number of statistics, including those for its expanding games portfolio, Xbox Live usage, and the Xbox 360 attach rate. Currently, the attach rate for the system stands at an impressive 5.2 games per console. But is this actually a healthy statistic? Susquehanna Financial Group analysts Jason Kraft and Chris Kwak argue that this high attach rate may actually be bad sign.

"If the Xbox 360 sports an attach rate of ten by holiday 2007, it will probably be because it has failed to gather critical momentum."

The duo continues by pointing out that the majority of 360 owners are the hardcore gamers and early adopters who typically buy more games. In order for a console's install base to grow, more casual gamers (who generally have lower attach rates) need to come on board...

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bung tickler3838d ago (Edited 3838d ago )

this just doesnt sound right. i do not see how if 7 million people own an xbox 360 and on average each one of those people buy 5 games how this could possibly be a bad thing... it would be better if they only went out and got 1 or 2 games? just because the average ps2 owner only had 2 games (which isnt really true because a large percent of the systems sold were not sold to new people they were sold to people whose first system took a crap on them something like 33% so if you do the math that would be an attach rate of 3 not 2) doesnt mean that once those same ps2 owners "jump in" that they will continue on the same buying pattern. maybe, just maybe, they actually like the 360 better and enjoy the games more... so in turn they buy MORE games. i swear people are so dumb. i dont know how they get paid for this crap.

Voodoochild3838d ago

These people are complete idiots. How can a successful attach rate hurt a game console. To this one I have to shout a big WTF!!!

Silver Bull3t3838d ago

what kind of inverted retard logic is this... um yeah, so now selling software (where the $$ comes from) is a BAD thing?...

Xtrm L1481L1TY3838d ago

You took the words right out of my mouth. Who TF came up with this dog and pony show?

Silver Bull3t3838d ago

newsbot should be taken offline and flogged. No more news from Dumbass Daily please!

power of Green 3838d ago (Edited 3838d ago )

Does this make any sense to any of you?. PS2 was a trendy console not having one was like not having a TV PS2's low attach rate isn't reflective of healthy casual growth, PS2 was a must have item like the Holly Wood indorsed Wii. PS2 was a fluke with lots of good luck.

I keep hearing 360 only has hardcore fans as of right now, but in my reality all my girl friends (or friends that are wemen) don't play disc games and bought the 360 for the Juke box capabiliites and Arcade games not to mention a video phone.

Alot of my buddies dads have a 360 for COD's, RIDICULOUS!.

Raist3838d ago

PS2's attach rate is 10, actually.

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