Microsoft Exec Explains Why They Don't Post Xbox One NPD Numbers Often, Defends Lack of New IPs

"For some reason Microsoft does not seem to post often or prefers to remain silent on NPD numbers. Aaron Greenberg, who is the Global Product Marketing leader for all 1st party and 3rd party games for Xbox, was recently asked why they don't post the NPD numbers as often."

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xHeavYx1556d ago (Edited 1556d ago )

We all know why they stopped sharing numbers, I mean, last gen (360 gen) they would post those numbers every single month.

“Summer is always slow, like pre-season. We tend to focus on holiday when it really counts!,” replied Greenberg"

Lol, yeah, sure

Manic20141556d ago (Edited 1556d ago )

No matter what company, you can't really expect them exec's to admit mediocre sales.

amiga-man1556d ago

Sometimes MS it is better to just say nothing,

gamers are not fools (well most of them) the reason is obvious, your losing the sales battle simple as that.

pedrof931556d ago Show
ABizzel11556d ago (Edited 1556d ago )


Nintendo did, they said sales were disappoint and they did something about it, and continue to try to do something about it.

MS has borderline done it as well, stating they want to improve the situation, but they won't say sales are mediocre.

Honestly it's just how willing you are to be real with yourself and your fanbase. They're selling a product to fans, and when you have fans it's best to keep them informed, and simply be honest with them. At least that's how I feel.

THey don't need to say we're getting our @$$ handed to us, but they can say we know sales aren't where we'd like them to be, but we're trying to fix it, we're going to continue trying, and we're going to continue to offer a great gaming experience to those who are already on board and those who are waiting to come along.

Only Phil has been real enough to say anything along those lines.

Ballsack1556d ago

Yet when the 360 was beating ps3 every month they not only posted NPD numbers greenberg would gloat

He is such a slimey creep cant stand him and his lies and hypocritical ways,he was the worse last gen thank god phil is more or less a complete opposite of greenturd.

firelogic1556d ago

XB1 sales aren't mediocre though. They're outpacing 360 sales after the same amount of time on the market. Their sales numbers do pale in comparison to Sony's PS4 however, but it's still a huge success.

Baka-akaB1556d ago

Let's not call him names . You do realize it's his job to talk out of his bottom ?

Other PR in the same situation would either gloat for positive numbers , or spin the negative .

I'd be less forgiving for others involved , wich arent PR spokespersons

choujij1556d ago (Edited 1556d ago )

@firelogic "They're outpacing 360 sales after the same amount of time on the market".

That was before, but now we're in September. So now we don't know if Xbone has fallen behind the Xbox 360 for the same time frame.

The Xbox 360 sold 5.9 million by Sept 30:

nX1556d ago (Edited 1556d ago )

What a weak reply, as if we didn't know why they don't post them... just like we know exactly why MS is posting shipped numbers while Sony is posting sell-out numbers.

DragonKnight1556d ago

This is the problem with basing articles off of the tweets of PR people like Greenburg. You get non-answers to the point that I personally question the relevance of making this an article.

Summer is not the only months in the year MS hasn't posted the numbers, so what does he have to say about the other months?

This goes for both Sony and Microsoft, there is no defense for a lack of new IP. Listing one exclusive new IP is not a defense for the countless sequels you're relying on to carry you.

The difference of course is that Sony has more interest in making new IPs whereas Microsoft has more interest in buying anything people are willing to sell, new or not.

Mr Pumblechook1556d ago (Edited 1556d ago )

Greeneberg is more oily than a car salesman - and less trustworthy.

When Geoff Keighley revealed that Rise of the Tomb Raider was likely a timed exclusive, Aaron Greenberg tweeted trying to keep the pretence going that it was a true exclusive to trick gamers. I can't believe Phil Spencer promoted this man. Why not tell the truth or avoid answering - he shouldn't give these B.S answers. He makes The public trust Microsoft stats much less.

Look out for the day when Sony reveal the number of copies of Destiny sold, he will reveal "20 million Wizards killed on Xbox One, MORE than any other console!"

Conzul1556d ago

Defends lack of new IP....

LoL, imo that's inherently indefensible.

mike_honcho1556d ago

I don't mean to be Bobby Buzzkill here Mr. Greensburg but your still going to be 2nd, and quite possibly 3rd, come Christmas time.. will you decline posting your sales numbers then too?..

and by not posting them isn't gonna magically make the situation better.. there's a reason they weren't posted.. and in my opinion it's because they were embarrassing..

any company head that claims they really only care about sales for 2 out of 12 months a year are mismanaging the company they work for.. sales should be essential every month, week, day, hour, and minute..

darthv721556d ago

Not that it matters but it goes both ways. Last gen they would gloat over the 360 numbers in relation to the competition. Sony would generally respond with combined numbers of the playstation platform (encompassing the ps2, ps3 and psp)

this time sony is gloating with their numbers and Ms is playing it nonchalant. They care but they dont want to admit that it isnt selling as well as they expected.

They arent really losing in sales (as the unit is selling) its just that they arent winning and they dont want to take the same route of combining sales with the 360 to try and save face.

Their best approach is to just smile and wave. when there is something to be proud of then they can be proud but there is nothing wrong with taking the humble approach.

morganfell1556d ago (Edited 1556d ago )

^^^You need to learn the definition of being nonchalant. You can see them sweating, you can see feet poking from beneath the curtain as they scramble wildly, you can see them panic when they keep trying different things that at first seem calm and easy going until they backfire. MS certainly isn't being nonchalant.

Redmond is ducking numbers in an attempt to avoid embarassment. Sony often posted combined numbers as Monthly Worldwide reporting data was not readily available and only came at the end of the fiscal year. You know, worldwide where the PS3 was outselling the 360.

Sony is hardly gloating. If anything they have conducted themselves in a restrained manner that has far less drumbeating than some would expect. Their usual comments are that they are amazed and surprised rather than the real gloating we saw from the likes of Greenburg when reporting US NPD numbers for the 360 last gen.

Your attempt at slick euphemisms is not working. Nonchalant for MS and gloating for Sony. Really? Tsk tsk. Its that obvious, that transparent.

And get over it. They are losing. You can play that game of "Well they are winning against themselves" or some other nonsense but the truth is much more harsh. As Ricky Bobby, quoting Reese said, "If you ain't first, you're last."

darthv721556d ago

@Morgan, nonchalant seems to fit here.

adjective: nonchalant

(of a person or manner) feeling or appearing casually calm and relaxed; not displaying anxiety, interest, or enthusiasm.

Now behind the scenes its a different story. i agree they are scrambling, but when facing the public they are being as calm and optimistic as they are supposed to be.

And you are right about the gloating. Bad choice of words. Thank you for that. And good use of that quote from the movie. One of my favorites. No disagree from me.

Now here is a question. would peoples perspective of the "system" change if Ms were to admit they screwed up? Not just the actions of changing the policies but flat out admit they screwed up.

the XB1 reminds me of the dreamcast. A great system but no matter the good things done to make it appealing, the self inflicted misfortunes of the parent company create this stigma that keeps people from buying into it...until it was to late.

morganfell1556d ago

Nonchalance does not apply. It only fits for those that lack perception. They do not appear to be calm at all. They look to be sweating bullets with every act conducted with a large measure of desperation. You were also selective in your choice of definitions. There is a chasm that lies between appearing to be nonchalant and actually being nonchalant.

People's perspective will not shift at this point regardless of what MS says.


It would just be words.

Redmond has demonstrated repeated, through actions rather than words, that what they say cannot be trusted. What they do keeps showing ulterior purpose. Their motivations always reveal themselves in short order and those motivations actually do not focus on the gamer but rather saving the Xbox brand. Some would argue they have focused on the gamer as of late but that actually isn't true. The appearance is there in places but only as a byproduct of their actions rather than as the focus.

Isn't it the same thing? No. Does it matter? Yes, a great deal.

The difference can be subtle but gamers have an innate ability to divine the truth. And as we have seen since late last gen when MS went all in on the casual crowd, they cannot fool the core gamer. Not for long. So many steps MS has taken since the failed E3 briefing in 2013 have bombed. Why? They eventually backfire because the purpose in those steps is not servicing the gamer but rather the benefit of MS with the gamer getting something as the second most important goal. In addition they are attempting to change their original vision so far into deployment that the Xbox One hardware just will not support that take. It doesn't help that Phil Spencer was put in charge. A lot of people feel he is a good guy but he was one of the mainstays that got them into this predicament. He was sent out several times to be the whipping boy for Mattrick but remember he chose to do that.

Words would matter in the sense if someone came in brand new and started over in an honest talk with gamers and said we are going to fix this. So in some respects a person from completely outside MS coming in could have a sizable impact. Quite honestly they should have paid someone like Jack Tretton whatever they wanted and hired them.

morganfell1556d ago


I am not a Kinect fan but ditching the device was the worst thing they could have done. It was their ace card and they chose not to play it at all. They failed to support it at launch and then decided to try and be the hardcore gamer's friend long after the hardware was locked. They cannot keep chasing things that look pretty and flashy but instead need to stay the course they originally chose and truly focus on the gamer. They have to put themselves second in the equation. Its the old quote, "Those that seek to save their life shall lose it while those willing to lose it shall be saved."

Sony made massive mistakes going into last gen. Huge failures. It took a lot to recover. But they began to focus on the gamer. They had real exclusives and new IPs rather than timed DLC. They had an alternative vision instead of trying to beat MS at their own game. MS designed the X1 to be a living room hub and then decided to try and beat Sony's vision with a message that sought to be just like Sony. After initial stumbles last gen, Sony penned their message and then they stuck with it.

There are many factors, important factors that differentiate what happened with Sony as compared to the current state of MS. But Redmond has to start with staying on a unique message and focusing on the gamer. They will not beat Sony at their own game. That chalkboard is proof enough. Timed DLC and making enemies of a legion of gamers isn't how you do that. And watching the sales gap continue to widen is further proof that MS is traveling down the wrong road.

SilentNegotiator1556d ago (Edited 1556d ago )

@"Sony Too" responses...

Except Sony doesn't have an obnoxious figurehead like Greenberg come out and gloat every time they top the charts (something he hasn't gotten a chance to do in a LOOOOOOONG time).

insomnium21555d ago

If MS and Sony's sales would be switched Greenburg would be like Balmer on this vid
but instead of "developers" he would be shouting "eff you Sony".

There is no redemption for Greenturd in my eyes. Not ever. No matter what he says now or in a 10 years time is all irrelevant to me atleast. He lost every single shred of respect in the x360 era gloating over sales in an arrogant fashion.

jrshankill1555d ago

I have a legit question..

do any of you guys actually play games, or do you talk about hardware corporations all day on the internet?

insomnium21555d ago


The answer to that is yes we do play games. I come here while I'm at work. I almost never have the time otherwise.

Visiblemarc1555d ago

Yeah but I file this under Microsoft talking when they shouldn't.

This whole console gen they have been taking the bait and responding to criticisms (which they have no defense for) and as a result they look bad.

They should just keep focusing on the positive. Have you seen the Sunset Overdrive bundle? Some of the deals are just getting insanely good (like Overdrive bundle with Destiny and MS store credit for $39, just insane value). MCC is around the corner too.

Every console has it's advantages and disadvantages...MS has to stop trying to win on points they already lost on and focus on the good, because there is a lot of it.

Oner1555d ago (Edited 1555d ago )

darthv72 ~ "They arent really losing in sales (as the unit is selling) its just that they arent winning"

Wow...With that level of obfuscation of reality going on it's no wonder people are salty. I mean, you hear some of the most stupefying things by people who just won't accept truth no matter what facts or poignant information is brought forward.

SilentNegotiator1555d ago


Do you honestly think that coming to that conclusion isn't idiotic, or are you just trolling?

+ Show (22) more repliesLast reply 1555d ago
Septic1556d ago

"“Summer is always slow, like pre-season. We tend to focus on holiday when it really counts!,” replied Greenberg"

Lol, yeah, sure"

Well he is right there to be honest. Summer months always see a lull. Mind you, the X1 had a poor performance even when taking this to account, so that really is the true reason for not divulging NPD numbers.

In fairness, Sony did the same last gen too iirc. It just doesn't make sense to admit mediocre sales like what MMEHTA says above.

Riderz13371556d ago

They all do it when the numbers for their consoles are low, but his excuse for why they're not posting Xbox One NPD numbers is downright laughable.

MrPink20131556d ago

At least Microsoft creating the term exclusive exclusive. Now that clears up everything. Haha, they just don't get it.

vongruetz1556d ago

That quote in particular pissed me off. So all the sales you have that are not in the holiday season don't count?? What kind of messed up thinking is that?

Somebody should tell Sony that it doesn't matter if they sold 10 million PS4s already because most of those were not sold during the holiday season and so it doesn't really count.

SmielmaN1556d ago

It's almost like they r saying "we only care about selling Xbox for one time of the year. The rest of the time we don't care about Xbox". Lol. He would have been better served to say nothing with regards to that. It really is a loaded question and he was damned if he did and damned if he didn't. Sometimes it's better to say nothing at all

TheWatercooler1556d ago (Edited 1556d ago )

It's because their numbers are absolutely embarrassing

TheTwelve1556d ago

They're not posting because they're getting skunked badly

TruthInsider 1556d ago

All Xbox comments sponsored by Smiths Extra Salty Potato Snacks™

1556d ago
Muzikguy1556d ago

That comment about summer is completely ignorant. All sales, no matter how big or small, matter in the grand scheme of things.


I definitely think it's more MS' best interest to not talk so much. They come across as arrogant and flat out lie anyway (most of the time), so they might as well not say anything. I do think it's a good idea to keep customers informed though

1Victor1556d ago

Remember it's summer somewhere around the world sooooooo good luck getting sold numbers from Greenberg .

Patrick_pk441555d ago

There aren't many AAA exclusives currently on the PS4, but Somy releases their numbers. Microsoft doesn't want to show low sale figures, but it's understandable.

VealParmHero1555d ago

I tend to give MS the benefit of the doubt, because this kind of stuff means little to me. I have all consoles, and I am no fanboy, but do prefer xbox....AND EVEN I WILL OUTRIGHT SAY THIS GUY IS FULL OF S***. They should either post numbers,or simply do not answer such questions. It just looks stupid.

+ Show (9) more repliesLast reply 1555d ago
annoyedgamer1556d ago

Lack of new IP's? They have quite a few in the works...

Biggest1556d ago

When can you play these "in the works" games? Will they be "in the works" for Xbone like Ryse was "in the works" for 360 and Kinect?

annoyedgamer1556d ago

I mean announced but not yet released. Like Quantam Break and ScaleBound.

VealParmHero1555d ago

Ok don't be ignorant now. They do have some announced stuff coming...more than usual. And it seems like they may be getting the message finally. We will see.

Biggest1555d ago

Do not assume that I am uninformed. I know that Xbone has announced games. I also know that announced doesn't mean on the way. Announced does not explain lack of new IPs. Until they are released, and they were not released before this conversation, they are not new IPs.

SgtSlaughter2121556d ago

The reality is that they've had no AAA exclusives released since Titanfall. While there are quite a few "in the works," it certainly has been a while.

I'm hoping they can get it back in gear and that games like QB have more staying power than games like Titanfall and Ryse.

-Foxtrot1556d ago

Oh Aaron come on man, we all know why you are not posting them

You did all the time with the 360, not just the holidays

Death1556d ago

If the expanded launch territories and/or China make a significant impact on sales we will see an announcement. Neither company makes announcments when it doesn't benefit them. Announcing numbers for Microsoft simply fuels the fanboy hate. Same thing happened to Sony at the start of last gen.

-Foxtrot1556d ago

None of those numbers last gen though benefited them anyway since world wide Sony ended up out selling them

Death1556d ago

Sony outsold Microsoft annually and took 8 years to catch them. Microsoft had a 6 million console lead when the PS3 launched.

Sony did indeed outsell Microsoft last gen. Both are just over the 80 million mark. I'm not sure how excited I would be as a PS fan when the PS2 sold 150+ million to the original Xbox's 25 million.

Maybe announcing those numbers every month game people the perception the Xbox 360 was much more solid than the original Xbox. Obviously something benefitted Microsoft.

firelogic1556d ago

Those markets aren't going to matter. There's a reason MS didn't launch in those territories and it's because they haven't been huge sellers there historically. If they were at all important, they would have made damn sure to have XB1's on store shelves. They launched in their strongest territories and they got outsold quite handily by Sony.

China is another matter, but Sony is also launching there.

FITgamer1556d ago


What do to tier 2 countries have to do with NPD?

jmac531556d ago

NPD = North America. They won't report on the rest of the world.

Death1556d ago

Aaron Greenberg is in charge of Global Marketing of the Xbox. I would assume "Tier 2" countries are more global than NPD as far as Aaron is concerned.

NPD, Chartrack and MediaCrate all report sales in different regions. No announcments have been made in any region or globally since the start of this year. It's not because of the weather, it's purely based on the fact the PS4 is selling much better and making any sales announcements on the Xbox side wouldn't go well with the harcore fans.

As for these expanded countries not making a differance, that is ignorant at best. It will reduce the differance in console sold between Sony and Microsoft since Microsoft is currently selling zero units in countries they haven't launched. It's doubtful it will make a huge differance, but it will make a differance.

Why o why1556d ago (Edited 1556d ago )

Lol...I think the lead was closer to 9 million consoles and it didn't take the whole 8... lets not forget the inflated numbers from defective consoles..

Aaron was always making his statements during npd times and his statements referred to north America. No point retconing. Remember the ps3 fans retort.....worldwide is more than na alone.

Hearing this arrogant twit duck n dive is music to my ears... He's not fooling anyone. At least greenberg is privy to a new ip in the works....its title is Karma, #itch edition

Footie chant for my brothers outside of the UK

"You only sing when your winning"

Oh I'd like to address that thing about regions the x1 isn't available in.....

As many have stated...those are regions ms do not believe are number building regions.

There was no quater drawn in regards to numbers last gen even though the ps3 was in ZERO regions for a year in some regions, a year and a half in others.....question is are x1 fans expecting special treatment?

+ Show (4) more repliesLast reply 1556d ago
mrpsychoticstalker1556d ago (Edited 1556d ago )

Sony has always been vocal about their numbers. I prefer to he micro approach whether it's slow season or not, regardless of what 95% of people on this site thinks, the Xbox is and will successfully continue to sell for years to come.

Plus the Xbox has many more interesting new ips than The competition in the works.

guyman1556d ago

"Plus the Xbox has many more interesting new ips than The competition in the works"

That is extremely false in my opinion

SCW19821556d ago

I would like to know the MANY more new IP's your interested in?

URNightmare1556d ago

If I didn't know you, I'd swear you are that deluded guy CrapGamer 😑😒

jukins1556d ago

Could very well be I've caught him on numerous forums using different names, linking to his Videos with comment exactly like this one.

1nsomniac1556d ago (Edited 1556d ago )

I agree with you about there's a lot more sales left in the XBone yet but your comment about more new IP's is not only factually incorrect from what we all know so far, but just stupid as well!

Death1556d ago

It's opinion. I'm more interested in the Xbox exclusives, but I'm aware that is my opinion. For anyone claiming fact in either camp is silly since we are all unique.

Baka-akaB1556d ago

depends , there is like you said disclaiming a preference , hardly any harm done there .

But for both sides , there are some people hellbent on just lying about facts like the numbers of titles , or omitting stuff in lists , conveniently .

We've got some people around here that should run at offices

FlunkinMonkey1556d ago (Edited 1556d ago )

You know, I read your comments, then i suddenly realise you are blatantly one of misterx's main followers.. I then chuckle to myself a bit and move on..

Were you so against Sony's approach of being vocal about numbers when MS would spew them out left right and centre last gen?

Thought not.. You are full of inconsistencies..

SgtSlaughter2121556d ago

For all of the "DelayStation" stuff we hear from people like you, you'd think XB1 was pumping out the AAA exclusives. What was the last AAA exclusive from XB1? It's been so long that I can't even remember.

+ Show (5) more repliesLast reply 1556d ago
Hellsvacancy1556d ago (Edited 1556d ago )

"we only want to post NPD when we win" in other words

kneon1556d ago

Or they make up some other numbers to use to distract people's attention.

LordMaim1556d ago

5. Billion. Transistors.

ThanatosDMC1556d ago

I want zombie numbers...