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How To Start Your Own Games Studio - Part 3

Publishers are one of the most misunderstood and reviled parts of the games industry and there are corners of this planet where even muttering the name of a game publisher will see you being stoned to death with mice trackballs.

Yet, for many developers, publishers are an important side of the industry and are able to bring financial support and considerable resources to a project. With the right backer and marketing campaign behind it a game can go from zero to hero in a very short time indeed.

Introversion's Mark Morris goes over some of the different pros and cons of signing a deal with a publisher and talks about what role publishers might be able to play in the creation of your very own game.

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