Qube Software, makers of the Q middleware, says that the first virtual world built using the application has the potential to create more opportunities for games studios in the online gaming space.
The virtual world - called Near London - was launched to potential business clients this week.
"Everyone knows the limitations of trying to write games to work within the current generation of virtual worlds; the graphics often just don't cut it," said Qube CEO Servan Keondjian.
"But in a virtual world built on Q developers get to access the rendering features of any cutting-edge game. On top of this, Q opens up the possibility of users changing channel to other online games built with Q or even playing them within the VW environment itself."