Microsoft’s stinky subterfuge has claimed plaudits, but it’s Sony that’s smelling of roses.
There's no incorrect argument on this one... PS fans dont have to take it so seriously & MS fans have to admit... MS is desperate Especially considering they're currently doing the same thing with Madden, COD, & a few upcoming games. I feel like its a low blow because Sony never got in the way of MS exclusive advertising. The questions now are: Will MS do this for every game Sony has exclusive ads with? Will Sony retaliate when one of MS' games come out with exclusive ads?
Am I the only person that thinks this is kind of stupid? A game company fabricates a perfume with the name of a game that they felt they didn't need need to outbid Sony for exclusive advertising rights. I would think that they must be actually creating this product for sale somewhere or they would be opening up to a lawsuit. It just perpetuates the notion that everything MS does is underhanded and that they are kind of sore sports when their own tricks get worked against them (exclusive advert deals/dlc timed). Here's an idea, DONT LET A ULTRA TALENTED CREW LIKE BUNGIE WALK AWAY NEXT TIME! Then you won't look like tools when their game is the most hyped game of the year and gets signed to a exclusive deal with your rivals who are outselling you 2-1. Where's Captain Hindsight!?!
Author you do know you are just helping MS cause by creating 5 different articles that talks about the same topic. as now everyone is talking about destiny and the xbox when previously most associated destiny with the PS brand so this Ad is doing what MS intended it to do
The difference is that when Sony does something snarky, MS "deserves it" but when MS does something snarky/tongue and cheek, they are desperate and trying to get in the way of Sony's sales. Side note: How many jabs did Sony take at MS since E3 last year??? People need to chill and enjoy the competition between these two consoles....as a gamer I wouldn't want to have it any other way. Well except if they both just stopped with the snarkyness completely, aaaannnnd that will never happen. Edit...I don't think MS has ever taken a jab at Sony or the Playstation DIRECTLY...but Sony has taken numerous shots at MS and the Xbox. And you guys can disagree all you want....the truth hurts don't it....lol
"Edit...I don't think MS has ever taken a jab at Sony or the Playstation DIRECTLY...but Sony has taken numerous shots at MS and the Xbox. And you guys can disagree all you want....the truth hurts don't it....lol" http://n4g.com/news/31285/m... http://www.dualshockers.com... http://www.computerandvideo... Sometimes people disagree because the statement is wrong.
I guess you dont remember the boat and banner ms used to float by the ps launch party...... http://t.joystiq.com/all/20...
@ DGS - "MS fans have to admit... MS is desperate " We DON'T HAVE to do what you say. How INTO yourself are you? I personally thought it was a bit of silly fun. I guess that isn't allowed any more.
Plus they are giving away any game with purchase of an XB1 during the week destiny launches, to try and combat the PS4 destiny bundle... Little do they realize that bundle has been selling very well for a couple of months... And will help Sony keep ahead in sales for September... The month XB1 launches in 29 new territories. MS is desperate cause they are only at half of Sony's sales
and yet people still question how this is paying off for Microsoft. Lol, this is the third N4G article in under 6 hours. Of course, when Microsoft does anything it's out of desperation and whatever low terms you wanna label them as.
Actually Microsoft's add was funny. ... but this so called opinion piece reeks of desperation for clicks. N4G should remove these fanboy opinion pieces from their site. As for the fanboys complaining about this, they really need to lighten up and let life flow. So much hate is bad for you.
So now everything Microsoft does is desperation? Just appreciate the ad and move on how hard is it to accept that Microsoft is a good company?
Very hard because they are not a good company. If you look at their record and practices you will see that MS is quite bad. They buy up what they can't make then usually ruin it. Their OS is a bug-bomb piece of bloated junk ( I use WindBlows BTW because I have to for work stuff, I am no butthurt apple fan, I don't own a mac). The only reason it is popular is because it is installed by default on every PC you buy. How can you lose? You can see them being sued in many places due to being a monopoly. I could go on but it is a waste of time so I won't.
Well said. The only reason I agree it's desperate is because of what was written "Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t. Thanks for smelling that something was up." - Firstly this would have been needed to be given the all clear in order to not be in conflict of Sony/Activision's deal. Which means they actually had to search for a way to word this without doing that. There's also the fact of mentioning that they don't have rights to ads for the game. Why tell the audience that? Then say "So We didn't" but here they are doing this. There was an agenda to this stunt after all they didn't try this with another new I.P that had a co-op marketing deal with Sony earlier this year. Watchdogs. Edit - Saying all that. It's a funny ad indeed.
Smart move by Microsofts marketing team it got the attention of the public. By such a degree that a kinda funny marketing move is painted as desperate. If tables would be turned surely Microsoft would have been deemed as desperate for buying an exclusive advertisemnt deal. While there might have been a more positive light on a smart marketing 'gimmick'/move if done by current sales leader ps4. With Microsoft lagging behind their competition it however is kinda easy to point everything they do as an act of desperation.
Like HBO Tyrion said "If you've come for justice, you've come to the wrong place". I think it's a grin worthy ad, nothing more.
At the very least, it shows that MS doesn't like to play by the methods it employs. They know that Destiny's going to be big, got shut out of advertising it for their console, something they do all the time to Sony, so are trying to ignore someone else's deal.
Bi-polar marketing is all the rage at MS. I always question their faith in the XBO when they do things that seem so very "look at me!"-ish like this. Having the console's high points speak for themselves obviously wasn't doing much, so I honestly can't blame them for doing anything they can, but damn...
Crashing competition's launch events and presentations, Demos at Best Buy, wasn't a thing during the 360?
Doesn't like to play? Both companies employ exclusive marketing deals. This time MS made a lighthearted joke out of it.. What this shows is that extreme Sony fans make a big deal out of things that are supposed to be humorous.
While I agree the add is clever, it does paint MS as a scheming, villainous competitor that can't stand it when they're on the losing end and will look for any kind of loophole to one up the competition.
It does seem like sour grapes, and makes MS look like sore losers.
Smells like you are desperate for ad hits.
Where are the adverts? (turn off adblock and check the article, there aren't any)
Seriously? They are on the web page lol.
There are no ads??
are you on about the Xbox perfume "adverts" that are in the article? They're not real ads, they're there as part of the article
Haven't we seen this like 5 times this morning. Why do mods allow this to reposted over and over.
Because not every website has the same opinion on a certain topic?
Replied to wrong person lol, sorry.
Yeah, we should just call this what it is. MS seems a bit on the salty side with this one.
This game is big, MS just doing their best to say me too
I think its pretty clever. They can't advertise the game on their console because of Sony advertising exclusivity, so i think their Ad agency did a great job on finding a way of letting the customer know that its also coming to their Platform.
but isn't that fundamentally wrong? it's wrong and as many others said, reeks of desperation. this is a whole new low for Microsoft.
Why is it wrong? The game is gonna be one of the biggest games this gen. If I was MS I would do the same thing. Im sorry but how old are you? This is not about been wrong or right, its about having a piece of the cake from one of the potentially biggest franchises this gen. Its business, and like or not business is what MS, Sony and all this gaming companies do this gaming thing. That is the endgame and that's a fact wether you guys like it or not.
The thing that bugs me is the line "Thanks for smelling that something was up". Sounds like they are accusing Activision and Sony of unethical actions.... If I was Activision I'd be pissed. They still give Microsoft exclusive Call of Duty support and then they get backhanded insults????????? Insert Meme "Do you want to lose your Call of Duty support? Because that is how you lose your Call of Duty support.........."
they're taking about their ad being not about perfume but about the game.... not about the activision sony deal
Yeah, I think you're reading too much into this.
You think Activision should be pissed about Microsoft generating more attention for their game? This isn't a highschool romance, it's business. Activision will be pleased that this campaign is getting attention.
@TheRaven476 You seem obsessed with conspiracy theories. That's not good for you. Relax...
People reading comprehension skills on n4g are baffling. "Thanks for smelling something was up" is in reference to the silly ad (an Xbox branded fragrance with the same name as a highly anticipated game) not the partnership between Sony and activision. If you didn't notice, Microsoft isn't in the perfume business... People here have an uncanny ability to take things te wrong way.
This article reeks of desparation. Sites are so desperate to trash anything Microsoft does.
exactly, why cant anyone see that its simply a joke. It seems like everyone needs to find a negative side of everything microsoft does as if they have been evil since they started making consoles.
Because its Microsoft. If it was Sony, the outcome would be completely different. The cool thing to do right now is still to hate on Microsoft. Microsoft announced their free game promotion, which is an amazing offer, and people are crying out screaming still.
Clickbait headlines= more clicks which= more adsense money. I don't see how doing a funny commercial makes anyone out to be desperate. The game is a huge release and they want to get their console out there to be known the game is coming out to that platform without getting sued. Only people that see problems with this are guys that deep throat sony nonstop on internet forums.
@gamerfan0909 that's valid for sites which carry advertising, this one doesn't
The inclusion of the phrase "Thanks for smelling something was up" implies they feel this situation "stinks" or smells of corruption. This is not a joke. They're trying to play it off as one, but there is resentment plain and in focus in the ad itself. @Dudebro90 Dude, this is a practice MS more or less started. CoD ad have always ended with the Xbox Logo since the last gen, they're doing it with Madden, they did it with the last Tomb Raider game, they're doing it with Dragon Age, Evolve... And yet you don't see Sony taking snarky potshots and implying that there's something fishy going on. Though to be honest, turnabout is fair play, and they now have every right to.
It's sweet of you guys to come to MS's rescue, but if Sony did something like this, you guys would be all over them too. Don't play the MS is always the victim card. It's so old.
no one is coming to anyones rescue, im simply stating what it is, a joke.
Lmao I compare the news in the gaming community to high school. Once someone starts hating on something the rest will follow. Everyone gets their turn. Its was the vita/3ds are dead, then it was the wii u and now the xb1. Sad when you appreciate gaming as a whole not just one company and you have crap articles every where.
Just give it a rest. It's a freaking joke they pulled, and now you "journalists" are trying to turn it into something that it isn't. If the roles were reversed, people would be praising this as an amazing joke. Just quit with the bs already.
These anti Microsoft people need to see how much in denial they are. If the roles were reversed, they would be singing a total different tune. Still think its stupid this is top news. Anybody know of a better, less bias gaming news site?
Kind of like Sony having a big preser in Japan, right before MS launches its console there? Companies snipe each other all the time, this one just happens to humorous enough, to incite the hackneyed hate that permutates this site, and others.
Um no, TGS (Tokyo Game Show) existed before MS. Thats not really a good example.
TGS has not even happened yet.
Sony fanboys being too emotional about this, its lighthearted humor calm down lol.
Roflmao, sony disses ms all the time, they mke a subliminal ad and ps fans lose it. Its desperation to let xbox fans & fans in general know its on xbox as well. Ok gotcha, the difference with ms ads on the exclusive advertisement, we all know its multiplat & it started off as so way before the exclusive deals. Destiny is a new ip & starting of being advertised exclusively on ps4 but its just timed exclusive content. So I understand why they did what they did. Disagree if you like but those are the facts. It's not desperation, it's great advertising without messing with sonys contract with activision.
Haha did you make that? @2pacalypsenow That's how American companies are. They want everything. Look how Facebook and Google just buy up everything to be ahead of the competition. MS want to do the same thing.
I'm happy too. As if buying up competition is just an American thing.
I think it's cool , funny and clever. Well done MS.
Damn Cant sony get 1 franchise? i mean last gen xbox 360 had like every game ad with xbox logo on , now sony has one , and MS cant take it?
I think it's great they took someone else's toilet H2O and stuck it in a MS bottle if they sell 1000 it's all cheddar. When are fan boys going to realize MS had so much $$$$$ they can do whatever they want.
I would say Microsoft is desperate if they were in the same position as Sony is as a company, if Microsoft loses this generation, they would only be losing a hand full of change..if it was the other way around sony would be filing bankruptcy...
Every generation you fanboys make same dumb %ss comments and every generation Sony still comes out with a handheld and console lol You think PS4 going under would make Sony file for bankruptcy? lol regardless if Sony is losing money in other things they are still in the Forbes number 233 and still one of the richest companies in the world and 80 in the worlds most valuable brands. You guys are really incredible lol http://www.forbes.com/globa... yeah if Playstation 4 did bad they would file for bankruptcy (dumb ppl i swear lol )
Sony can take jabs at Microsoft.. but not the other way around?? This makes sense.
This is MS -
Wow, now we have articles complaining about complaining..damn slow news day This is the Microsoft I miss. The edginess!!
This is nothing but business, it's not evil, it's not pathetic, it's actually a very clever idea by Microsoft because it not only draws attention to the xbox one version of destiny but it also causes controversy which is even more spotlight for them, and if Sony decides to sue them over this, that would be even more spotlight and due to Microsofts deep pockets, the benefits would still far outweigh outweigh the cost, so this is really a win-win for them, I wouldn't be surprised if Sony were to borrow this technique from them in the future. Like I said, this is nothing but business, I'm not taking any sides here, just acknowledging the situation.
This is one of the top news stories? I haven't seen this anywhere but n4g, what a joke. XD Anybody know of an actual gaming news site?