Why Do Japanese Gamers Hate Xbox So Much?

The author wonders why it has always been so difficult to sell an Xbox console in the Land of the Rising Sun. National loyalty, perhaps?

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ritsuka6661502d ago

Consoles are in decline in japan a longgg time ago. Nothing new here.

MrSwankSinatra1502d ago

Consoles may be in decline, but the fact of the matter is that console software sales are still healthy.

xHeavYx1502d ago

I think hate is a strong word, I'd just say they don't care for it

dirkdady1502d ago

Well I think like the person below said they just don't care for it. To an extent that's the same case in Europe and even here in the states where it's been selling lower than the Xbox 360 month over month.

Army_of_Darkness1502d ago

isn't it obvious?? MS was the direct competition to Apple and you know how most Asians love their apple products ;-)
... Except me, I'm with Samysunnnn..

badz1491502d ago


Just what I came here to say. I think it's kinda childish to even think that if your product doesn't sell, it must be because the people there hate you.

The PS3 have like half the 360's install base in the USA. Does that mean the people of USA hate the PS3? Not just because they prefer the 360 more?

ShinMaster1502d ago

@ article

Not caring is not the same thing as "hate".

@ MrSwankSinatra

Not true. Each console generation has sold more than the previous one:

SNES + Genesis = 80mil
N64 + PSX + Saturn = 147mil
GC + PS2 + Xbox + DC = 212mil
Wii + PS3 + X360 = 266mil

Console sales are not on the decline.

Dir_en_grey1502d ago (Edited 1502d ago )

They don't hate it, they just don't care for it.
This is due to MS's bad track record for the XBox brand.

For the original XBox period, everybody had a PS2 and plenty of software kept coming for PS2 but not so much for XBox. Then MS quickly cut support even before they announced 360 in Japan.

People learned that MS doesn't really support their products til the end from the original XBox, so 360 started slow. Plus there are some niche games but not enough. It's fine just like any other system when it starts, but the news of RRoD struck and that made less faith in MS.
Again MS quickly dropped support for 360 in Japan even way before the XBone announcement.

So you have the short support period for 2 generations, and that RRoD product distrust still lingering in people's minds. Even the most faithful are gonna stop believing in MS.

They pushed for Kinect, which most Japanese small homes can't even use, and now no games for XBone and no future support announced. While the competition is promising and actually showing better quality for their products.

I ask you who in their right mind would choose an XBone over the competition over there. They are not even picking XBone over the comp in the West.

Stupid people need to stop blaming Japanese culture or whatnot because that is their own prejudice and xenophobia for not wanting to admit the obvious.

So that is 100% why Japanese don't buy Xbox's. Because they want to buy a better product that gives them more money for their buck, just like everybody else in the world, and that is the truth.

Gamer19821502d ago

previous generations Sony and Nintendo had better games aimed at Japanese audience. So people go to what they know. Xbox no long has the price advantage in the land of the rising sun either like last generation nor are they paying for a bunch of exclusives like blue dragon etc in a bid to try to push Japanese sales. I think MS are finding its harder than it seems to build a "brand". You cannot just invest a crap load into timed exclusives the generation before and then hope people come back out of loyalty the next generation.

UltraNova1502d ago


The only people who say/believe (need to believe)consoles are dying are PC elitists and people invested in other gaming mediums ex, mobile gaming ...indeed console sales increase gen after gen with no signs of stopping.

PONTIAC08G8GT1501d ago

Because it's American...

LOL jk, but who knows. Personally I don't care.

gangsta_red1501d ago

I think one of the main reasons is PS and Nintendo are such established brands in Japan and Xbox really doesn't have the games that appeal to the Japanese gamer.

Not to mention their console designs are aesthetically unpleasing to the eye. There always this huge box like contraption that just seems clunky. Especially the first 360 which sounded like a jet engine when you turned it on.

MS should have went with a different design and focused on getting better and more exclusive Japanese games for their system if they wanted any type of success in Japan.

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URNightmare1502d ago

It's not the console, but the people in charge of the console. If I don't own an Xbox console is purely because of the way Microsoft handles product and the way they do business and think that making a game like Tomb Raider is going to make me go buy an Xbox One is plain stupid. It's moves like that one that makes me stay away from anything Microsoft related.

They have a very militant way of doing business and I won't support crap like that.

Kemo_Spear1502d ago

Well said and a bubble up for you good gamer.

tinynuggins1502d ago

I feel the same way about sony. I know exactly what you mean. But yeah, to each his own.

morganfell1502d ago

Here is more proof that gameskinny is staffed by dullards. They remind me of these Social Justice Warriors that attack people for not supporting their latest cause. They don't just attack people that oppose them but they also go after those that are indifferent. That is the case with Japanese gamers and the Xbox. Indifference.

Like those in the SJW world, gameskinny fails to see that not supporting something is a far cry from hating something.

Macdaddy711502d ago

Please info US of the bad business MS has done that stop you from buying X1?" So Sony telling all there lies are good business??? Guess you was the one that hated MS for online only, n went bought ps4 and now Sony pushing online more then MS has ever had!!!! Or maybe your one that thinks the ps4 has this so called more power!!!
I bet one of mine if not both ps4 n X1 I Own!!! That you Can Not give ONE good reason you don't like MS other then what you have read or been told!!!! Nothing you claim have you had to deal with first hand!!!!

Prime1571502d ago (Edited 1502d ago )


Examples why you might hate EITHER COMPANY:

-Microsoft's PR is great: and it's usually nothing better than industry standard.
-Sony's great products and putting other's down. They did this with ps1 and cds (what brought Sony into consoles) and they did it with blu-ray.
-which leads into the arrogance of Sony... comments from Ken, especially, and boyes and house.
-Microsoft's inability to pledge to a studio by buying it's talent, see also, "buying exclusivity" from third parties.
-Sony's buying of first party studios that created "exclusive buyings."

Eh, let's add to the list... to each their own, AS USUALLY it's just opposite sides of the spectrum of views.

Screw it, let's just create a massive list of dislikes of either.

_-EDMIX-_1502d ago

Has more to do with what has MS done to gaming in Japan that one can only find on a MS system?

Timed games don't mean crap to them...

For them to win Japan, they needed YEARS AGO to have studios ONLY catering to Japan to the highest level. The trash I saw coming from MS Japan was just a sad mess.

Mistwalker is the closest thing to "good" that one can get from what they did in Japan and MS doesn't own the damn team nor many of its IPs.

ie They own the Blue Dragon and Lost Odyssey IP yet still released a damn DS version of Blue Dragon...I mean good lord at least make a damn stand and TRY to get them over to you, instead they got greedy and merely ported it to them. don't need to own a 360 to play Blue Dragon, a DS version exist. They didn't even buy the damn team.

MS seems to want to have their cake and eat it too.

They don't want to keep it on 360, they don't want to have to buy a well known team...yet they want PS and Wii type sales in Japan. Dear lord give me a break.

MS is doing bad in Japan, because they've yet to really sacrifice to make an effort to really OWN Japan.

Example....what long running Japanese IP do you buy a MS system to get EVERY GEN?

headblackman1502d ago

that crap of logic is the dumbest thing ive ever heard. what a load of crap. you not like microsoft and the xbox brand has nothing to do with any of their business practices at all. you're just a slave to brand called the playstation. it's ok to just say that instead of reaching for false b.s reasons to hate on the xbox brand. we already see right through you guys that do this crap. you hold on to crap that never happened and you spend all day reading articles and twisting words to make them sound has horrible as you possibly can and only your fellow followers of the same brand leach onto this load of crap.

cut that bull out and get back to gaming and stop worrying about a system that you have never had any plans to ever care about. it makes you all of these other loyalists look very sad and pathetic

breakpad1502d ago

it is very simple in JApan they can tell the difference between quality and shit(Japan companies still respect the consumer) ...if halo CE didnt exist the whole Xbox brand would be dead by now, but that first game had so much potential and it was so good that managed to sell MS consoles for 3 JApan the FPS genre generally are not their favor even the good ones so dont wont wonder that all off their consoles were failures there

morganfell1501d ago


Stop, just stop. Your post history is replete with your beating the Microsoft drum. One post after another. There is nothing wrong with that but at least have the character to admit you are doing something for which you denigrate others.

Pot, meet kettle.

maniacmayhem1501d ago


I'll never understand this way of thinking especially when MS is going out of their way to provide their Xbox users games for this gen.

What does the way MS does business have anything to do with the games they have available?

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mark3214uk1502d ago

its Microsoft they dont like not the console

Magicite1502d ago

they dont hate on xbox, they simply dont care, as do europeans.

aceitman1502d ago

that gaming tax kick some serious gamers butt, that was when the decline hit bad.

ajax171502d ago

They're too busy playing their 3DS'

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user74029311502d ago

its not just the japanese, its a huge chunk of all of the gaming community.

matrixman921502d ago

Do you troll on every article you post to? Seeing your one bubble and recent comments makes me believe so

Starbucks_Fan1502d ago

They like Playstation and Nintendo more

Gardenia1501d ago

Japanese like different kind of games which are on the Nintendo and Sony systems. They don't need anything else

BrandanT1502d ago

The Xbox 360 was unreliable. It broke often; a lot of experienced the "Red Ring of Death." It didn't have many games that appealed to the RPG loving Japanese.
The Xbox One is self explanatory.

Majin-vegeta1502d ago

Simple MS really has no games that interest them.

All_Consoles1502d ago

Scalebound, d4, a few other Japanese games and graphic novels

SegaGamer1502d ago

This is exactly what it is. It's no secret that Xbox consoles have always been aimed at the west. It's probably why i have never been the biggest fan of Microsoft's consoles.

I love my JRPG's, and i love Japanese games, the other consoles have a lot of them, Microsoft consoles not so much.

I hated the original Xbox, to me it's the worst console i have ever played on, and it's because of the games. They just didn't appeal to me. My favourite game on the Xbox wasn't even originally an Xbox game and that game was Shenmue 2. I love the Xbox 360 though, it doesn't have as many JRPG's as i would like but it's still a very very good console.