At a "strategy level" Microsoft wants to be first to the market again with its next-generation Xbox, Entertainment & Device Devision boss Robbie Bach has said.
biggest challenge? disk format Blu-Ray = Sony's b!tch HD-DVD = capacity still lower than BD, redundant for movies DVD = LOL!!!!!!!! in-house format = pricey, useless for movies DD = world isn't nearly ready for that
i had sometimes with them and i don't mean porn. or do i??? o_O... the world will never know.
probably final spec. Blueray
they can use that in xbox 3 if they want. their is nothing stopping them. nothing atall not evan sony becuse evry console they will sell microsoft pay a few dollars over 2 sony. so yeah blu ray next
Kinda like how when MP3s were introduced to the mainstream, the world wasnt ready, but the switch took place in a little less than 2 years?
People can be so stupid. You do realize that Sony does not mean it will just solely support the PS3 for 10 years, right. No, the PS4 will be out 2011 or 2012, while the PS3 will still be being supported until they feel like the console has been maxed out. And with the technology Sony has put into this beast I wouldn't be suprised if it lasted 12 years honestly. There's a major difference between this generation and last generation and thats firmware updates. So whatever the PS4 can do so can the ps3. Unless major hardware changes are made.
Pretty obvious, first to market means for a brief period you have no competition and there for all the sales. If the 360 and PS3/Wii all launched at the same time MS current situation would not look half as rosy.
If Microsoft would have waited and launched with the wii and ps3 there may have never been rrod and they could possibly be in a better position than they are now in terms of sales. The ps3 would still have had too high of a price for the masses at launch.
It sounds like they are starting to admit defeat and readying themselves to a new round. I find amusing they will try the same tactic as before by releasing before anybody else, despite the fact that some more development could make a difference. I guess the new X-Box will keep the high quality engineering standards of the current one and be a great source of entertaining to its customers that will met at repair shops lines all over the world.
Then again the 360 is in its 3rd year. Sorta early but with no standard hdd and a antiquated format-DVD9-I don't blame them. My concerns is this: what's the in house exclusive for this system? Halo? Bungie left. Gears 3? Perhaps. What MS needs to do is try and purchase Epic. Secure Gears as an in house exclusive forever and ensure Sony never gets the chance to have Gears on its system. Also go back to standard HDD. You started that MS! You built up a pretty good base of loyal customers so you don't have to ensure your system is the cheaper of the two. This is like cutting off your nose to spite your face. Make XBL free. PSN is catching up and once in-game xmb and accomplishments/trophies are here then PSN is probably going to be preferred since it's free. Most important of all, make a system that isn't prone to malfunction. I once stepped on my Xbox and it works just fine to this day.
what i find funny is that the only way xbox has a chance to win some people is by releasing the console first, no wonder they got that much marketshare, their console is 2 years and something old right now, a one year gap between its competitors. if they rush the next one, which they'll do, those hardware problems are not going to be tolerated by everyone.
Exactly, Microsoft can't win (or even do well) without launching first. Nintendo have already overtaken them and Sony could overtake at any point. If you're at Microsoft, that has to worry you, a year headstart reduced to nothing. Releasing first is the only way they can guarantee similar sales.
Lol....sum people never learn......
If it's backward compatible with 360 games then I'm all yes! Coz the 360 has lots of great games (Fable 2, Ninja Gaiden, Infinite Undiscovery, Too Human, Mass Effect, Bioshock...) but the failure rate is just too much! And I hope the next xbox will use bluray, and standard HDD.
by the looks if it, we can expect it to go GFOOD = Green Flubber Orb Of Death, hehehehe. now here comes the Hate...
microsoft will give the 360 five years, then upgrade to new hardware. after the succes of the wii, i think this time nintendo will feel confidant enough to drop that around the same time and mite even go head-to-head with microsoft with new hardware. it should be sony that should worry. if they stick to their alleged 10 year console (yeah right) and nintendo and microsoft launch first, then they could easily see even more of what was once their exclusive market slip away. this gen, they've already lost alot of market share in some regions, and could lose even more if they sit back and let the other two go it alone long before they do. even if they wait 2 years and release a much more powerful machine. the third party devs will all be geared for microsoft and nintendo(assuming nintendo goes toe-to-toe next-gen), and will already be pumping games specifically for those. will they really forget their last two years of work and learning just to cater for the new playstation??? i dont think so, the new playstation will just get the ports, only the sony published first and second party will be better. this gen has already proven that although the playstation brand is strong, it's not as strong as sony thought it would be. their still 3rd place position sales wise is a testement to that. in the same time frame, the ps2 had the market sewn up. sony wont even regian second place til 09 at the earliest, and mite never catch nintendo. less than 9k console sales a week in japan just shows how much sony have fallen. whilst nintendo enjoys 50k a week there. and in NA sony barely scrapped 20k more than the "antiquated rubbish hardware, no games system, and already maxed(gotta love that one)hardware" that is the 360 in may....which isn't really gonna dent the 6mil they are behind over there. i think a launch first strategy is good. already alot of devs are using the 360 as their lead platform. just imagine how many will continue to do that oif sony are 2 or 3 years behind next time? it will be like the ps2 xbox all over again. just wiht the roles reversed.
personally i wont be buying this time round , fool me once shame on you , fool my twice shame on me !! you all know what im talking about , im sick of sending this POS back every few months
MS never learn, they will rush their 3rd console to market again. If a new Xbox comes out within the next two years, it was almost useless buying an Xbox 360 and proves that Xbox consoles only have a very short lifespan (making the PS3 more value for money).
Selling a product involves a lot of things and in the console market...it involves timing The first xbox was a good product, but it was sold at a time that PS2 was so dominant that nothing can crush it, it failed The second xbox actually had a good head start. By sacrificing those who tried your new product, they manage to get a much higher market share this time. The plan works, but the extremely unreliable hardware and the unexpected popular-Wii totally stopped the advantage of head start, with the unreliable hardware being the main cause since wii is for different market. If the third xbox is out early for the second time again, i doubt it will grab market share like xbox360 did. First, do you abandon your loyal customers again? I hope not. Second, are you sure there is something MUCH more mind-blowing that what PS3 can offer in an affordable price? Third, the sales of PS3 would've accumulate and it would be better for the developers to develop for PS3 rather than PS3 and Xbox 3. Forth, with developers' preference in mind, most-if not all multiplats between PS3 and xbox3 will share similar graphics. The worst case is that it will be inferior on the xbox3 due to the initial porting problem like PS3 faced in its first year. and last but not least....with the infamous RROD, will customer ever be white mouse again testing product for you in the first year? or they would want to see more reviews or testing before they buy the hardware...When that happens, obviously it reduces the effect of early launch of a new system.. In short: It won't work
is that MS knew from launch that they would not beat Sony in this round -- They just hoped to take market share away from Sony. MS said when they launched the 1st Xbox that they were in this for the long haul. So, they have cut into Sony's market share with the 360 by releasing a year early and the next Xbox will cut it even more, until MS eventually believes they will be the number one system, whether it is with the Xbox 720, 1440, or 2880.
I would hope it's more reliable, because the RROD affected their system as a whole. I would have bought this system first if it didn't have so many issues. And for MS to start talking about a new system now...I'm starting to think they're showing the first signs of defeat.
If Sony release a slim PS3 at the same time at half the price of xbox 3 it would take alot of its thunder.
I will buy it. But then again I own all three right now. So maybe I am not the one they are trying to target.
They want to START on a clean slate AGAIN LOL! They want another chance at TRYING to outsell the PS consoles and Nintendo consoles. They will be going first again after X Box 3. They are desperate each gen and they will want to come out with their new console first UNTIL they beat next gen SONY PS consoles and Nintendo consoles. But sure MS...we'll let you go 1st again lol let them rush it like the 360 and see what happens.
XBOX is going to be like windows pretty soon with too many useless new releases...a la vista. ms does the same thing over and over in business. TEST the product first for christ sakes... dont leave that part up to the consumers.
You were being sarcastic with that "high quality" bit in your comment.
well they lost out first position for their xbox 360. cant see that happening with xbox 3. Microsoft needs to spend a lot of time on xbox 3 the fire brigade will be very busy if microsoft will release the console too early.
Prepare for more sloppy hardware choices... my God, take your time, being first doesn't matter. Look what happened.
yeah hopefully they won't be the first again, that will break the failure rate record...
They need to stop worrying about releasing hardware first and worry about what they can do to make their next product more reliable. They're losing steam with the 360 because there's already talks about a new system. This is not good at all.
Bob Dole thinks they should stick to the software. They'd probably make more money.
If they release this system anytime within the next 2 years it's over for them. They can't make another system and jump right back into this console war and expect their fanbase to stay loyal. Sony's fanbase hasn't even been loyal and Sony keeps their junk on the market 3 years after it's expired. Nintendo's user base isn't loyal at all, they're just idiots. Anyone who grew up on nintendo is playing Sony or microsoft products. Casuals, Soccor moms and yuppie parents buy the wii and support Nintendo cause they see it on Fox news.
microsoft sticks to this strategy,cause they know they can't compete head to head with sony and nintendo they don't have exellent game studios like sony and nintendo very simple.
wat made them think consumers want to buy a console every 3-5 years lol at this rate microsoft want 2 be at the 20th gen console by 2015
Didn't they learn from all RRODeaths and other things? A product has to be FINISHED before being released. Hopefully they don't rush the next Xbox too much though.
Of course they learned. I don't know why people always assume they figured something out that a massive corporation hasn't. If a bunch of gamers realise the importance of the next console being reliable, then you can guarantee Microsoft do as well. If that's not good enough to settle your doubts, then consider that Microsoft lost millions on the free repairs of faulty consoles. If one thing can teach a business not to repeat past mistakes, it's loss of money. It's not like they just chuckle about the "RROD" issue at the odd board meeting. People would've been fired for the RROD issue. When a company loses millions over a design flaw, heads roll. Not only do I predict that the next console will be reliable, I predict they'll market the reliability heavily to ease the consumers' minds before they upgrade.
Daewoodrow, they also lied about not knowing about it. If this wasn't brought to their attention, then I can't see them giving out warranties to people who had the problem.
Seeing as how Bob Dole didn't trust microsoft as a corporation before the whole RRoD thing, there's no way in heck he's going to trust them now. If you look at it, both companies lied about certian aspects of their console. But Microsoft's lies were far far worse.
Microsoft will most likely have learnt a lesson and won't make the same RROD mistake again. Being first to the market again would be a big advantage to them as they are gaining a bigger following considering they started off late when playstation and nintendo were already house hold names.
Im pretty sure that the next xbox will be checked out more than a naked harem in prison, i cant see MS making that mistake again. I think a 5-6 year cycle is about right for a console so mid 2010 is about the right time to release it. All of this talk about MS and blu ray, my guess is that they have already built a proto type using bluray technology, but then Shane Kim did mention something about Digital Downloads. What ever though, i cant wait to see how games will look then
Shouldn't MS have checked each revision after RROD reared its ugly head? They can't even get that fixed yet.
PS3 will be on the top of its life-cycle when the new Xbox is launched and probably will cost 299...within 2 years is still too early to come with a more powerful console...I bet MFST will invest on an online only console, take advantage of what they know best, SW = XBL Feels good owning a PS3, not funny to hear that you console is already on the way of becoming obsolete...and since MSFT is not SONY, expect poor support for X360 Not sure about the quality of the new Xbox though...I bet SONY started to work on the PS4 as soon as the PS3 was launched...MSFT?...if they just started with it this year after seeing the PS3 getting stronger and stronger, then I have my doubts about the quality of that new X360 if its launched within 2 years but definitely looking forward to what they will be releasing, I'm a gamer after all
Mark my words however, if they bring out the next Xbox while the current generation is still going strong and try to make some claim about how they finished ahead of Sony because this generation is "over", I'll never, ever, stop mocking them for it. And that's exactly what they'll probably try. The 360 will be at around 22-25 million units and the PS3 will be right behind them... then the third Xbox will come out and they'll claim they've "won" even as within six months the PS3 passes the 360. It was like last generation where they barely managed to outsell the Gamecube and lost literally billions of dollars yet they "won" even while Nintendo came out ahead with the Gamecube and made money hand over fist with portables.
rofl this is too epic MS knows that if they have a headstart they can actually stand a chance, but look how its going right now PS3 will eaventually catch up with the 360 and by that time, all hell will break loose
MS giving up this early? I don't blame them when you have inadaquate hardware and no good internal studios.
"Test"!!! Make the 3rd Gen Xbox and test the mofo to death. Didn't they invested in a testing facility somewhere outside the US?!! IMO these are the things they need to do.., -Learn from your mistakes and don't be cheap with parts. -TEST the mofo under extreme conditions. -Get feedback from (from the fanbase) of what they want. -What estimated price range (from the fanbase) you would pay for the console. If they do this, they'll be fine.
Thank God I found out very soon right after the first Xbox that M$'s whole gaming division was a BIG joke on its consumers. Anyone who falls for the 3rd box is not just a BABOON, but is the ULTIMATE of the word STUPID. In the long run M$ is out to harm the wallets of the BLIND BABOONS and nothing more.
Bubbles: (2) Tracked by: 58 users Ignored by: 166 users that says it all
Way to laugh at your customers. "Yeah, you just bought an obsolete machine, so to thank you, we'll release a better machine... that'll be obsolete in three years so you'll have to buy xbox4."
You mean like the Ipod? And HDTVs? And graphics cards? That's technology for you. Look up Moore's law, every item of computerised technology is considered obsolete within two years. It sucks, but that's how technology works.
Well, as long as M$ doesn't give up. Competition is good.
Well as long as they are first to market with a properly designed machine then their is nothing wrong with that. I really hope they do better testing this time around and build the next Xbox like a tank.
But the E&DD boss said it was "too early to tell" when quizzed on his expectation for the next console's release plans. "Our view is we will be selling Xbox 360 for a long time," he said. Being first will be an advantage...2010/2011 will be good time to release the next xbox.
MS has done great things for games - they have pushed on-line playing much further than it has been done before. Virtua Fighter online - it was supposed to be impossible. Now, perhaps it is better without the slight lag, but it works. I am just glad Nintendo and MS have forced Sony to get real and to cut all the arrogance - hopefully the next generation Sony will give the developers something they want instead of just pushing Bluray on everyone. And people - please realize that the next generation is going to blow away this generation - I expect the next generation to be able to handle ray-tracying. It is going to dramatically reduce the cost of producing art (because shadow maps go away, things can be created procedurally, etc.). But I expect both Sony and MS to wait as long as possible to make the move - Sony is still losing money on the PS3 and MS hasn't reached a mass-market price yet. If MS can drop the price of the core to $200 and Pro to $250 then things start to get interesting. But I suspect MS is not willing to take a hit on profitability right now - they are finally making money and have no desire to change that. 2011 is likely the earliest that MS will consider releasing XBOX gen 3. Sony will probably try to wait but I think they may not have an option - there will be a huge difference between the Gen 3 and the PS3/360 - like the difference between the 360/PS3 and the Wii.
"hopefully the next generation Sony will give the developers something they want instead of just pushing Bluray on everyone" "Pushing" Blu-Ray? Wow. You realize Blu-Ray is simply a storage medium, nothing else (with 5 times the capacity of DVD, mind you). This is like asking Leonardo Da Vinci to create the Mona Lisa on a bar napkin. More space is better, or do you feel hip knowing more & more 360 games are coming out on multiple discs? If anything, MS "pushed" old technology on developers and begged them to make a diamond out of coal. You can only do so much with technology released around the time Bush had a high approval rating.
@ Strotee Enjoying those PS3 mandatory installs then? Shame it wasn't "designed to be a games machine". What a load of fanboy bull. Lol!
Yes, I am enjoying shorter loading times and less pop-in. What's your complaint again?
I think Sony's intentions this time through was to keep console gaming alive by continuing the single/co-op playing nature. Instead when MS jumped the gun and pushed XBL to the sky Sony naturally changed its views. The only problem I see with this, is that with every console and game coming out we're naturally buying ourselves something we all already have -- a computer. Most of our online games are First Person Shooters, is that what you want to see in the future? 1 - 2 actual adventure games and thousands of 2 hour singe player campaign shoot 'em ups with loads of multiplayer game time awaiting them? Personally when it comes down to buying FPS games for my console I have about 3. How many do I play? 1. Why? They're all good but you can't multitask FPS games. Granted you can't multitask single player games but the point still stands that the Console wasn't meant to be a computer and what we're doing by pushing everything online is just creating a computer. @ IP-Student, I'd like to see how much the new xbox costs and how relevant that will be for that time. Not to mention what will be its storage media, will it come with those "extra's" everyone claims they don't need but get anyways. @ PeteTheFeet, I'll have to say I enjoy the install times. It's only a matter of time (proven with MGS4) that install times are just hidden behind introduction movies and gameplay. Not to mention I too enjoy the faster loading times and lack of pop-up (GTA4).
Enjoy those scratched number 2 discs. Moron.
Bluray added an additional $100 to the cost of the PS3 - it is still adding to the cost (not sure what now). What do you get for it? The PS3 player is quieter but it reads data slower so not really that great for games. It really was just to push the Bluray movie standard - which was not ready for prime time and is now just becoming complete with Rev 2.0. The reason I say just pushing bluray is because it is become apparent that the architecture of the PS3 is poor - it can be made to fly but it takes more work and is not the way we want to go in the future. So all developers get is the ability to rewrite their algorithms, figure out how to balance and get the most out of the PS3 system while the developer industry doesn't benefit much from what they learn that can be applied to future architectures. I like the install idea though - it should be done behind cut scenes and the like - during the initial stages when not much happens, during transitions and the like. No problem with Sony doing this - it is a major advantage that Sony has because all the PS3 include a HDD. I really wish MS had done the same thing because the number of cores that have been sold must be pretty small (I am guessing less than 10 percent). Much better to lost 2 million in sales and let developers use the HDD to speed up texture retrevial and allow for bigger, better levels. But I guess MS felt the ability to easily get below $200 was bigger. Time will tell. Re: xhairs - yeah, I agree it will be interesting to see what comes next - will MS or Sony go all digital? Will memristors be used? Will we use flash or HDD (or both)? What kind of interface will MS and Sony use - something like Nintendo's waggle controller or a more conventional controller like what is used now?
I feel if we all go with the waggle controller console gaming will definitely be at a loss. Virtual Reality and the whole motion-sensing for gaming is definitely a neat idea, but you can only go so far with it right now and I think we all see it with the Wii. Much like GTA4 for both PS3/XBOX 360, all the Wii's games are repetitive and boring I find. I don't think all-digital is coming for us for at least another 10 years. Bandwidth pretty well determined that for us all. Not to mention government regulations in other countries, and lets face it: neither Sony nor Microsoft want to sell a console exclusively to a certain country. They're in it for the money which is sick and deceiving but it's the truth. I wouldn't mind seeing all digital but the bandwidth issues right now are too much to handle. Let alone I live in Kansas and nowhere near a backbone so my latency is good but not great. Games would take me twice as long to download as my friend if not longer. So my hopes to see All Digital consoles is definitely very small. I'd like to see the consoles get back to a more original in the home feel. Bring on the 2-D fighters and Side Scrollers!
Once M$ finally realizes the aren't going to win (they're always last to know) they're out the door. The probl;em is at the price new consoles are they need to have LONGER lifespans not shorter, to give them time to recoup losses, and run a profitable business. Something M$'s games division apparently doesnt have to worry about as long as M$ the parent company can carry them forever. Too bad but Sony might not have to play their catch up game this time. Let XB3 come out in 18 months or 2 years. Let them drop all their customers again. It takes time to build that userbase up to where it was. PS3 will be well into its stride by then and competing with any new machine M$ comes up with. Maybe it wont be quite as powerful but remember 3rd party games will be made to run on both machines anyway, and Sonys 1st party will continue to hold its own with anything. Plus Sony will have the big userbase while XB will be way more expensive and only just growing, making it pretty unappealing, unless they have some really stellar games, and No Halo wont cut it. Meanwhile when PS4 finally arrives a full 2 or even 3 years later, XB3 will look really dated, and PS3 will still be going to bolster Sony like PS2 is now. M$ are doing themselves or the industry no favours by rushing and forcing these half generation increments on people. Its just too soon.
Its true , if you look up on the internet " Things xbox 720 should have " Users put down all the things that the PS3 already has. Its going to be nothing new to the market, and like you said, PS3 is going to rule at the time the new XBOX 720 comes out. They are rushing the new console again and it will come out with many faults like the 360 did.. RRoD etc.. So they could come with a next console first but again its quickly going to burn out like a candle.. Just like the 360 is already dying in the market.. and you can see PS3 taking over slowly. PS3 will probably follow the same way of PS2.. You can expect approx.. 100.000.000 of PS3 consoles sold by 2012. But if the new XBOX 720 does come out and its good hardware, unlike 360 then i might consider buying it and giving it a try.. :) We will see what they come up with..
MS doesn't need to bring out a new console until 2011/2012 time frame and that's after it has been fully tested to be a reliable machine. The 360 is still going strong and there is a good line up of games coming out this year and 2009. Take your time MS because I am sure us gamers can wait.
No No NO. Wrong. In the business world, if you aint PROFITABLE, you're last. Selling more 360s than PS3s isn't a major priority for Microsoft. It's important they do because higher market share means more income. But they'll just as readily settle for a profit. If you're under the impression that Microsoft have "lost" because they aren't selling more 360s than PS3s, you don't understand business at all.
obviously you haven't been following things. sony are losing a reported $200 on each ps3, whilst microsoft is turning a profit on the each console. plus microsoft are having a nice little earner from live. and having the highest coftware attach rate equalls more software royalties. wer sony are losing on each console, dont charge for on-line, and dont have the attach rate microsoft does. so they dont earn as much in royalties....why do you think they are supporting the ps2???? because they are actually turning a profit it from the machine, and games, and this helps bolster the sluggish ps3!!!
I guess you haven't seen the movie that quote came from (If you ain't first, you're last) Just because your first to market doesn't mean you will be the best/Number#1 for long. As you said, you have to turn a good profit, gain a large portion of the market and your product must be reliable. With each console so far, MS has put a bad taste in gamers mouths. Orig. Xbox was cut short and 360 started off with a high failure rate. The only thing, the 360 turned out to be one fine machine and gave us a large diverse of great games to play. So they got off lucky this time. 3rd times the charm for MS come out with a console that doesn't hurt them in reputation and with profit/market share. So they need to take their time and make sure everything is 100% ready to go, even if they are coming out first.