Submitted by Abriael 150d ago | news

Microsoft Has Big Goals for Xbox One in Japan; Believes Market Share Can Change with New Generation


We’re less than 24 hours from the release of the Xbox One in Japan and Microsoft is going to try and dazzle the local audience with a day long launch marathon, while the company’s executives share their enthusiasm and expectations. (Takashi Sensui, Xbox One)

Credit url: asahi.com
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AngelicIceDiamond  +   150d ago
Sigh....Good luck.

Is all I have to say.
christocolus  +   150d ago
I wish them the best too. Just after E3 they did say they had some surprises planned for Japan. Have no idea what it could be but i know i would love more ips like fuzion frenzy,otogi,blinx and maybe a sequel to lost odysee in addition to that, mystwalker could ressurect Cryon and level 5 could start working on True fantasy live online again.also whatever big exclusives they release over there should be localized for the west to maximize returns.

Best of luck Takashi S. All the best.
#1.1 (Edited 150d ago ) | Agree(19) | Disagree(42) | Report | Reply
TKCMuzzer  +   150d ago
It's about brand recognition and unfortunately Xbox is a brand the Japanese don't really recognize. It would have to do something they have not seen to stand a chance and considering they are tech mad it just won't stand out enough as they have probably been there, done that.
It's also safe to say, Japan is a mobile gaming country and I can't really see that changing, hence why Sony hit the US and Europe first with the PS4.
#1.1.1 (Edited 150d ago ) | Agree(18) | Disagree(8) | Report
Why o why  +   150d ago
Boi....I need some of your PMA in my life right about now chris man
Septic  +   150d ago
I just honestly don't see it happening. They need luck, luck and then some.

To be honest, even getting back the US market from Sony now seems like an uphill task in itself. Just doing well in Japan would be a MASSIVE achievement.

The skeptic in me says that the Xbox will trail behind Sony in virtually every market out there, USA, Japan and others. The generation may have just started but the sheer momentum Sony have plus MS' slew of bad decisions and constant playing catch up is just too much. I wish them all the best but they're going to need A LOT of luck to pull off a success in Japan.
IndoAssassin  +   150d ago

I think X1 will eventually outsell PS4 on a regular basis by next holiday.
#1.1.4 (Edited 150d ago ) | Agree(13) | Disagree(66) | Report
darthv72  +   150d ago
Like they say, third time is the charm.

but then again....the third console curse exists for a reason.
christocolus  +   150d ago

I agree with you. Sony has been riding really high. At this point i just want the xbox one to be successful enough to get a successor. They definitly need to keep doing all they can to correct the mistakes they've already made.It may take a while,they may not even get to correct it all this gen but they just need to keep doing things right and remain focused. New studios, sequels to existing ips working with feedback from fans to make the experience better,great ads, constant updates to xbx one and xbox live.all round improvements and a constant inflow of new/killer AA ips.

I think they've been going in the right direction since Phil became head of xbox.
GoGoGadge7  +   150d ago
Even if they gave the XBOX One tentacles, made it say Desu desu desu every 6 seconds, while it sprung boobs.. the Japanese STILL wouldn't want it.
Bloodborn  +   150d ago
^If X1 outsells PS4 it's only because everyone has a PS4 already... or maybe during a Halo launch week. In Japan, PS4 will outsell the Xbone 3:1 even in a Halo launch week, no doubt about it.
indyman77  +   150d ago
Back to the article, if Microsoft actually thought they had a chance they would at least have a press conference! Not just have games.
IndoAssassin  +   150d ago
If X1 is a dud in Japan they really should pull out and invest that money in new studios. I don't understand how their investors let them bleed money in this region.

@ my above comment. I meant in America X1 will eventually outsell Ps4 by next holiday
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MWMonroe2395  +   150d ago
#1.1.11 (Edited 150d ago ) | Agree(1) | Disagree(0) | Report
ShinMaster  +   150d ago
I hope their big goals aren't to make exclusive deals.

It would be a waste. The Xbox fanbase aren't big into Japanese games. Quality games could go to waste.
#1.1.12 (Edited 150d ago ) | Agree(2) | Disagree(0) | Report
ScaryMonkey  +   150d ago
@ IndoAssassin

I dont think you could be any more wrong if you tried.
Death  +   150d ago
You have to give them credit for trying.
choujij  +   150d ago
Do or do not. There is no try.
Magicite  +   150d ago
they will loose lots of ''credits'' with this.
jonboi24  +   150d ago
I think many small Japanese devs will avoid MS unless MS pays them to make a game. I think companies like Compile Heart, Nippon Ichi, Gust and etc all know that they have a chance to make more money if they stick with Sony. Sony has proven over the years that the niche Japanese games have a strong and passionate fan base outside of Japan and most of them are Playstation consumers. It's the biggest reason why they keep localizing these kind of Vita games. I'm usually surprised that many of them usually break even or make a small profit . Rarely do you see a niche Japanese game get released on even Nintendo devices unless Nintendo or the big Japanese publishers publish the game.
#1.3 (Edited 150d ago ) | Agree(3) | Disagree(4) | Report | Reply
DevilOgreFish  +   150d ago
lost odyssey 2 announcement or a scalebound gameplay blowout and i'd be totally be cool with them for their event.
#1.4 (Edited 150d ago ) | Agree(1) | Disagree(5) | Report | Reply
OrangePowerz  +   150d ago
They keep telling themselves since over 10 years that they can be successful in Japan. Not even Nintendo or Sony do that great with their console sales, so I don't know how they can think they have any chance.
Death  +   150d ago
In their defense, they aren't looking to dominate in sales. They are simply trying to make a profit and establish some kind of footing in a region where they are irrelevant. They have the resources to do it. Most others would have been forced to give up by now.
styferion  +   150d ago
X1 launch must seem like an afterthought to Japanese now after Sony's pre-TGS conference, so much beloved Japanese IP announced..
avengers1978  +   150d ago
The current state of there preorders, or lack there of in Japan says, says they have a serious uphill battle
Kayant  +   150d ago
Should be interesting how they do at launch tomorrow. Although their efforts will likely be in vain sadly.

Reminds me of similar statement being said by Xbox German about getting 40% marketshare only for that figure ironically to represent the different between it and PS4 atm.

atm based on media-create numbers x360 does about 100+ units each week. This week it did 66. This obviously is numbers that are near the end of the x360 life cycle but to compare the PS3 did 6,225k units.

Launching in Japan tomorrow

Edit -
Corrected time of launch
#1.8 (Edited 150d ago ) | Agree(1) | Disagree(0) | Report | Reply
FlunkinMonkey   150d ago | Trolling | show | Replies(1)
Quicktim3  +   150d ago
hahaha they cant be srs?

i mean i get its their job to try to sound enthusiastic but thats just "words"

how about put your money where your mouth is Microsoft?

what games did you position to launch on xbox to appeal to the japan crowd? any? any at all?
Death  +   150d ago
They can't have a worse showing than Sony did as far as games go. No one is expecting "big" sales so anything over zero is great. Double digits will probably set the nets on fire. Triple digits will be written off as incorrect numbers reported.

From the looks of it, the Xbox One launches at a reduced price and with Titanfall in the box. http://www.japantimes.co.jp...

Nothing Japan specific from the looks of it, just the existing catalog of games.
S2Killinit  +   150d ago
what? did you even see the pre-TGS event? Sony blew it out of the water. I don't think MS has enough games to show, they should skip TGS so they have something for the next conference. (isn't that their gameplan anyway though?)
#3.1.1 (Edited 150d ago ) | Agree(0) | Disagree(0) | Report
GiantEnemyCrab  +   150d ago
God bless the Xbox Japan folks. It's like the band that kept playing while the boat sank.
MrSwankSinatra  +   150d ago
sinking? The boat has been at the bottom ofthe ocean for years already.
Mikefizzled  +   150d ago
Unfortunately last seen around 2008. As MS moved away from getting Japanese exclusives.
-Foxtrot  +   150d ago
Except Microsoft have been trying to turn that boat into a submarine so they can keep on going.
WeAreLegion  +   150d ago
Don't worry. James Cameron will save it!
NikX  +   150d ago
Like the band from Titanic lol
GamersHeaven  +   150d ago
Xbox one in Japan is D.O.A Microsoft can't even compete world wide never mind Japan that ship never sailed.
Artista  +   150d ago
at least they haven't given up. . Every bit of dime counts.
#6 (Edited 150d ago ) | Agree(4) | Disagree(11) | Report | Reply
jonboi24  +   150d ago
Except those dimes are costing them hundreds. Sony put a lot of pressure on them with their pre-TGS conference. Sony has gained a lot of buzz and hype. Sony still has another conference at TGS to impress Japan/Asian market. I wish MS good luck.
Spotie  +   150d ago
It's a pretty half-hearted effort, to be frank.

No TGS presence and next to nothing- if anything- catering to the Japanese audience. And make no mistake: they are aware of last year's gaffes, too.

If neither of the native console makers are doing all that well, why would anyone think the foreign product that's been historically a basement-dweller could do anything less than design their console for Japan and be successful?
Asuka  +   150d ago
it's going to be hard for MS to compete without persona 5 and Disgaea 5. These two games will literally sell ps4 systems, and i know its only a demo but when Summer Lesson does launch Japan is going to go crazy for it.
BitbyDeath  +   150d ago
Yes, some might say it is almost unfair ;-)
Quicktim3  +   150d ago
"These two games will literally sell ps4 systems"

not really,

those are very ninch titles.

@Asuka lol the sales even in japan were still not impressive for the previous games.
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Asuka  +   150d ago
yeah, maybe for anywhere outside of Japan =\ We are taking about "Japan" here. Jeez I'm tired of people thinking X-country represents the whole world (namely Americans and yes I am an American)
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All_Consoles  +   150d ago
Disgaea isn't even that popular even in Japan. And persona is on ps3 which they already own

Actually according to vgchartz all the disgaea games sell twice as much in North America and only 1 game sold more than 500,000 units in total
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cyhm3112  +   150d ago
haha, what do you expect this person to say? of course he will say xbox can win. this is what he is paid to do!! imagine he say something like

we will lose!!
we probably can't win!!
no, it is very difficult to win!!

he will get fired immediately
#8 (Edited 150d ago ) | Agree(13) | Disagree(0) | Report | Reply
D-riders  +   150d ago
What's else are they gonna say. Good luck
Bennibop  +   150d ago
I am not sure releasing in Japan is going to help Microsoft catch up with worldwide ps4 sales. I get now why sony done the press the, why would a Japanese gamer buy x1 when there are so many jrpgs coming to ps4 as well as bloodborn, that was a very clever way for Sony to dampen x1 japanesenlaunch sales.
ZeoZan  +   150d ago
so true
True_Samurai  +   150d ago
Hope to see more Japanese RPGs ^_^ I've been watching out for some ScaleBound news
LAWSON72  +   150d ago
Scalebound is probably an action/adventure hack n slash, not a JRPG.
Rugga23  +   150d ago
After that recent announcement of all those Japanese PS4 games, I can safe with no regret that PS4 will dominate over Xbone in Japan hand over fist with little to no threat.
LAWSON72  +   150d ago
I hope they realize the Western audience and Eastern audience are far different. PS4 had a lot of great stuff announced for the Japan while MS is not even having a conference or showing at TGS.
#13 (Edited 150d ago ) | Agree(14) | Disagree(2) | Report | Reply
C-H-E-F  +   150d ago
Because one "believes" in something doesn't make it a reality.
Brazz  +   150d ago
This is a lost battle! no way in hell Microsoft can win in japan! they don't have hardware power at theirs side, they don't have the price advantage, they don't have the games to that appel to japanese gamers, they are almost 1 year late, they have nothing aside from Microsoft financial advantage over Sony...
DarXyde  +   150d ago
They'd have better luck with a handheld, honestly. Vita isn't doing too badly relative to other regions and 3DS is doing stellar.

Consoles, not so much.

XBOX in general already has a certain perception in Japan: too big (every console, period), not a massive appeal of games to Japanese gamers, and mistrust for the Japanese exclusives (gamers were furious they bought an XBOX 360 for Tales of Vesperia). They look to be trying to have more games for Japan this time around, but it's going to take more than a handful.
ILoveThePlayStation   150d ago | Spam
castillo  +   150d ago
Hope they are successful and achieve all their projected goals and then some. Personally wish they would concentrate on the US,Europe,China and just drop Japan when it comes to Xbox, so much money being wasted.
#18 (Edited 150d ago ) | Agree(0) | Disagree(6) | Report | Reply
NeoGamer232  +   150d ago
Shouldn't be hard for MS to double their market share in Japan...

0% x 2 = 0%
BludoDaSmelly  +   150d ago
Japanese dont take kindly to foreign products, they are very loyal.
castillo  +   150d ago
But yet Apple is doing quiet well for it being foreign.
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BitbyDeath  +   150d ago
Americans dont take kindly to foreign products, they are very loyal.
DualWielding  +   150d ago
After tomb rider Im honestly afraid that they may have bought wxclusivity over kh3 or ffxv
cyclindk  +   150d ago
Tomb Rider, starring Lara Croft in sexy western style bikini-wear on horseback and next gen boob physics. Bouncy bouncy anyone?

Sony exclusive.
weirdo  +   150d ago
give up already. the japs have taste!
AD705  +   150d ago
When you think about how the ps4 is getting persona 5, YS, god eater 2, disgaea 5, dragon quest and a bunch of others and that was just their pre TGS show what does MS have that can possibly compete in a region where console gaming in general is having trouble in that the brand in general has never been popular at all? You can say lost odyssey 2 or blue dragon 2 but is that it?

The xbox one cannot even outsell the ps4 in America where the 360 was lord and master over the ps3. In the other regions the xbox one has released the situation is even much worst where the ps4 overkills the xbox one but they think that they will do amazing in Japan?
nigelp520  +   150d ago
Microsoft Japan needs to invest in a studio and pay Capcom for Monster Hunter
PhatGokuu  +   150d ago
wow Microsoft missed a huge opportunity having basically nuthing to show at TGS I was really let down when they said no press conference it's like there folding on every hand and sony stacking up chip after chip
BlackWolf12  +   150d ago
It definitely CAN change with a new generation.

Unfortunately for you MS, it didn't change in your direction.

Also, I am starting to see the 360 as a fluke simply due to the PS3's early failures. I honestly believe that Playstation is till the dominant gaming device.
TheTwelve  +   150d ago
Japan = moneysink for Microsoft.

Focus on winning back America.
voodoogts  +   150d ago
Japan = 89 % of the population use PC that has Microsoft Windows OS installed.

PC = Microsoft.
Seafort  +   149d ago
Microsoft gets nothing from PC apart from the sale of the OS.

So no PC ≠ Microsoft.

Microsoft haven't supported the PC since they launched the Xbox console.
headblackman  +   150d ago
japan will never support the xbox brand because it's not a japanese product or made in japan. they are smart enough to keep japanese money in japan as much as possible. (unlike americans)

japan also has a chip on it's shoulder and wont support america because of what america did to them with the bombing of hiroshima. they dislike america and wont support it just like china dislikes japan and wont support it for the very same reason.

so all in all, this doesn't surprise me not one bit. but i wish microsoft all the best, but i don't see that area ever changing their business practices. america would do wise to learn something from the japanese and support american businesses and keep american dollars in america.
Big-finger  +   150d ago
If you value jrpg aove all else and you only want one console, you would definitely choose the ps4. If you choose the xbox one for japanese games, u have picked the wrong console.
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