Peter Moore, head of EA Sports' division, has said that the EA Big label will 'go away' in an interview with Xbox World.
The EA Sports Big label encompasses titles such as FIFA Street, NBA Street Homecourt and NFL Tour. Yet it seems EA will be abandoning that brand of games, as it doesn't fit in with their long term plans.
"EA Big will go away," he says. "It will eventually disappear and it's actually had a longer shelf life in Europe than it has over here. Big as a label is a little restricted. It's action sports, it's extreme sports - you think of SSX and the Street games. We needed a broader platform to go forward."