20°
Submitted by StartWars 335d ago | video

Turn10 Dan Greenawalt Interview Gamescom 2014

VVV: "In a surprise announcement at Gamescom, Forza Motosports Creative Director Dan Greenawalt took to the stage announcing yet more free DLC,. this time in the form of the Rolls Royce Wraith and the Formula E Renault Spark. Both of these announcements were extremely significant in the automotive world as well as the gaming world.

Rolls Royce have never been included in a game before. This represents an old and established brand, a sign of quality and excellence turning to the video game industry and recognising that potential. It’s testament to the development of videogame visuals and the evolution of technology that we see them making their first foray into the world of gaming.

This interview discusses the reasons and benefits, from visuals that accurately capture the acute attention to detail in production, to the potential benefits in the forms of car sales and awareness in marketing. The games industry is constantly growing and evolving. This is a significant step which could see a shift in the larger automotive industry taking notice." (Forza Horizon 2, Forza Motorsport 5, Xbox One)

Attached Video

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
40°

Destiny: Weekly Nightfall/Heroic Strike reset for July 28, 2015

8m ago - The weekly reset has been made. Check out what Guardians have to tackle this week. | Xbox 360
40°

Rugby Challenge 3 screenshots released

9m ago - Neil writes "There aren’t enough decent rugby titles currently available. In fact, there aren’t a... | PC
Ad

Warhammer: Arcane Magic Comes to iOS

Now - Test your tactics against legendary foes! | Promoted post
30°

Rocket League and Casual Sports Games

21m ago - Psyonix’s Rocket League, on the other hand, follows in the spirit of NBA Jam. It abstracts a real... | PC
40°

The Bard's Tale IV – Brian Fargo on Kickstarter, immersion, and free-form exploration

22m ago - Playfire: Brian Fargo and his team are looking at breathing fresh life into another classic serie... | PC
40°

Summer Games Done Quick 2015 Is Now Live!

23m ago - For those who are not familiar with Summer Games Done Quick, it is an annual charity event where... | Culture