Digital Playground, the adult film studio, says it will start releasing all titles on Blu-ray the same day they are available on standard-def DVD.
That's according to an article by Home Media Magazine.
The studio also said it would begin converting one previously released title to Blu-ray per week. The action will dramatically increase the number of adult titles available on Blu-ray in the coming weeks.
Digital Playground, which has now released 21 films on Blu-ray, says it's the first adult studio to give the 'same day' treatment to the high-def disc.
"DP has become the first adult studio to make all their Blu-ray releases day and date with standard DVD," Digital Playground CEO Samantha Lewis told Home Media. "This is something no mainstream studio has done yet, so it's quite noteworthy for the future of the Blu-ray format."
The studio's library includes such films as Pirates and Cheerleaders.