GamingLives' Editor-in-Chief muses over the incredible pull of the Steam sales, and how the addition of badges and XP was such a smart move.
"Make buying games a game – make accessing them a game. Reward players for doing things they would do anyway, just throw up some smoke to take the sting out of it all, before many actually realise they’ve spent yet more on things they’ll leave on virtual shelves. And so Steam keeps rolling. I just wonder what they’ll do next, whether their well of innovation will eventually run dry. For now though, they’ve got it bang on."