Shane Kim, the newly-promoted corporate VP for Microsoft's Interactive Entertainment business, has told GamesIndustry.biz that he's hopeful the company will "turn our fortunes around" in Japan - over time.
Following hot on the heels of the launch of a number of Square Enix and Namco Bandai RPG titles for the region earlier this week, Kim explained that the company was happy to take a long-term view in order to achieve success in the Sony and Nintendo homeland.
"We've been very realistic about our near-to-mid term opportunities in Japan, specifically with respect to the current console generation," he said shortly before his promotion was announced. "Obviously it's a challenging market with well entrenched competitors.
"I'm excited to see developments such as the new RPGs from Japanese developers - I think that's a recognition in the developer-publisher community that the Xbox 360 is a great platform, and we've got a great installed base in the rest of the world."